06-10-2012
3 Comments »
LeBron Wears New Nike Ambassador 5 During Media Day »
LeBron James and the Miami Heat will prepare for their NBA title defense with two preseason games in China against the Los Angeles Clippers. They are scheduled to play next week in Beijing and Shanghai. That’s probably why LeBron used the new Nike Ambassador V for his media day photoshoot. He had already debuted the […]
04-10-2012
Nike Basketball & King James Tell the LeBron X Diamond Story »
Inspired by the creation and beauty of a diamond, the metaphoric comparisons run parallel to LeBron James’ career. Diamonds form between the earth’s crust and super-heated core, where intensity changes the structure of carbon over time. Under extreme pressure and temperature carbon then becomes diamonds. Heat, time and pressure are three things James has faced […]
04-10-2012
King James Unveils 4 Unreleased LeBron 9 P.S. Elite Styles »
Nike released only 4 colorways, 5 if you include the Championship shoes (I don’t), of the LeBron 9 P.S. Elite. Additionally, there was also a very interesting Olive sample, but that too didn’t see the daylight. Turns out things didn’t end there, at least not for LeBron James, who has just shared his Player Exclusive […]
10-09-2012
Nike LeBron 9 MVP / Championship Pack – New Photos »
It still hurts to see the MVP Pack on someone else’s photos, but the situation hasn’t changed. There’s no information about another launch outside of what happened in Miami over four weeks ago (60+ pairs). About half of them is probably still in re-sellers’ hands reappearing on eBay in the pursuit of the most desperate […]
25-08-2012
Close up: LBJ wears Nike LeBron X+ USAB in Shanghai »
I must admit I still prefer LeBron James’ actual USA Basketball PE over the releasing version of the LeBron X, which comes with Gold logos, simply because he wore them in the Gold Medal game in London. However, seeing LBJ chilling in China wearing the advertised product… especially with those matching Nike Basketball Elite socks […]
25-08-2012
LeBron Plays Voleyball & Ping Pong at Nike+ Festival of Sport 2012 »
LeBron James spent the last day of his Nike China tour making the rounds at the Nike+ Festival of Sport 2012 in Shanghai. The four-day festival is aimed at encouraging sports participation in China and features a variety of sports and superstar athletes, drawing thousands of attendees. LeBron took a break from the courts to […]
23-08-2012
Recap: LeBron Kicks off Nike China Tour in Beijing »
With a new gold medal to go with his MVP award and championship ring, LeBron James made a triumphant arrival in Beijing on August 21st, 2012 to kick off a four-day Nike China tour. It’s LeBron’s seventh visit to China and will include a visit to Shanghai. The tour is part of the Nike’s Find […]
22-08-2012
LeBron James Debuts Nike Ambassador V During Asia Tour in Beijing »
Just a week ago LeBron James won Olympic gold and finally got a chance to get some rest. Or not. After accepting the Gold medal in London, just a couple of days ago, he attended a promotional event in his hometown of Akron, Ohio, followed by the spotlight of ESPN’s “Sunday Conversation.” Now, six weeks […]
