06-11-2013
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Nike Basketball Highlights LeBron 11 Key Performance Aspects »
Apart from the Training Day campaign and the LeBron 11 Away commercial, Nike Basketball put together a series of short videos focusing on the performance aspects of the Nike LeBron XI. Right now there are three of them featuring LeBron James in the gym wearing the King’s Pride colorway doing basketball drills. The first video […]
05-11-2013
Inside Nike Basketball’s LeBron 11|11 Experience – Part Two »
On October 27-29th, the folks from Nike Basketball invaded Miami Beach and took over the 1111 building. On the 6 & 7th floor of the city’s most prestigious parking garage, Nike setup a LeBron 11|11 experience. Nike even commissioned exotic car rental company Lou La Vie for a Lamborghini Aventador Roadster that matches King James’ […]
04-11-2013
James Wears LeBron X PS Elite Due to Toebox Problems in XI’s »
LeBron James’ awkward feet made headlines this summer, however, his issues with his shoes are a well known problem. The last time Nike equipped The King with a Foamposite design he switched kicks in mid-season from the Zoom LeBron IV to the Zoom 20.5.5 in order to protect his toes. This year, after four games […]
02-11-2013
James Brings Back the LEBRON X, Again, in Loss to Brooklyn Nets »
LeBron James played his second road game with the Miami Heat, and for the second straight time he wore the LEBRON 11 Away just for a quick moment before switching back to the good old LEBRON X. While it was fairly innocent for one game, two games in a row can have fans speculating about […]
31-10-2013
James Debuts Nike LeBron 11 Away in Miami’s First Loss in Philly »
Miami had its 15-game regular season winning streak snapped by the 76ers. It had been the Heat’s longest current streak against one team. However, rookie Michael Carter-Williams nearly had a quadruple-double in his first career game leading the Philadelphia 76ers to a stirring 114-110 victory over the two-time defending NBA champion Miami Heat Wednesday. LeBron […]
30-10-2013
James Gears Up with LeBron 11 Away in Nike Basketball Video »
The Miami Heat are set to play their first road game of the 2013-14 NBA Season tonight against the Philadelphia 76ers. Nike Basketball is set to launch the LEBRON 11 Away beginning tomorrow night. They also prepared a new online commercial featuring LeBron James wearing the aforementioned Away edition of the Nike LeBron XI. The […]
30-10-2013
King James Debuts “Ring Ceremony” LeBron XI in Season Opener »
The Miami Heat showed it was more than just LeBron James, Chris Bosh and Dwyane Wade in the season-opening 107-95 victory against the Chicago Bulls Tuesday at American Airlines Arena. James (17 points on 11 shots, eight assists and six rebounds) was in no hurry to grab control of his fifth MVP in six years. […]
28-10-2013
Nike Basketball & LeBron James 11|11 Experience Event Photos »
Before the Miami Heat open the new NBA season, LeBron James helped Nike Basketball kick off the 11|11 Experience event in Miami Beach Sunday. Running until game night, the brand experience includes an opportunity to purchase the new LeBron 11, NIKEiD design sessions, a t-shirt design workshop, footwear trialing, training sessions, product customization and social […]
