LeBron Uses Clear Mask and New Soldier 7 PE in Black & White »

Mar 2, 2014 at 8:05 pm | lebron-jamesnba-basketball

Last night, LeBron James complied with the NBA’s request to ditch his black mask for a clearer version to protect his broken nose for the Miami Heat’s game Saturday night against the Orlando Magic, though he said the league’s explanation “didn’t make sense” to him. “I don’t want to get into it,” James said. “I’m […]

LeBron Goes #BaneJames on the Knicks in Carbon Fiber Mask »

Feb 28, 2014 at 2:20 am | lebron-jamesnba-basketball

Tonight LeBron James returned to action and instead of the customary clear mask most players wear to protect their nose, LeBron appeared in an all-black mask that appeared to be molded from carbon fiber. While it’s efficacy is still undetermined, the new look was enough to set Twitter to overtime as people created various LeBron […]

LeBron Suffers a Broken Nose. Meet #BaneJames. »

Feb 21, 2014 at 8:43 pm | around-the-nbalebron-james

The Miami Heat announced today that after being re-evaluated in Miami, it has been determined that forward LeBron James has suffered a broken nose. The injury occurred last night at Oklahoma City after James drove to the basket with 5:56 remaining in the fourth quarter. Afterwards, James tweeted his new alter ego. This #BaneJames tweet […]

Gallery: LBJ Wears Gator King LeBron 11 in 2014 NBA All-Star Game »

Feb 17, 2014 at 3:57 pm | lebron-jamesnba-basketball

LeBron James’ dunks, 22 points helped the East defeat the West 163-155 in NBA All-Star Game on Sunday night in New Orleans. “We wanted this win,” James said. “They beat us the last three years and they had a lot of bragging rights, so to be able to come through being down 18 was huge.” […]

King James Goes Dunkman During NBA All-Star Saturday »

Feb 16, 2014 at 6:40 am | lebron-xishoes

Last year, LeBron James did the semi-official unveiling of the low-top 10’s during the NBA All-Star Weekend… long before the shoes were available for purchase. It may be a new tradition because yesterday he broke out the Nike LeBron XI Low for the very first time. James was spotted wearing the Dunkman LeBron 11 Low […]

LeBron James Hosts Private Slam Dunk Contest in Practice »

Feb 11, 2014 at 3:17 pm | around-the-nbalebron-james

LeBron James held his semi-annual dunk contest, this time at the start of NBA All-Star week. For more than a decade now, James has been saying no to the premium event on All-Star Saturday. The NBA and sponsors asked, sometimes begged, his first few years in the league. At the end of the Miami Heat […]

LeBron Still #1 in Sneaker Sales Among Active Players with $300 Million »

Feb 10, 2014 at 6:40 am | lebron-jameslifestyle

The Nike LeBron X was the first signature shoe for LeBron James to put him head and shoulders ahead in terms of sneaker sales. In 2012 LeBron sales reached a whooping $300 million while other lines reached $50 million for Kobe Bryant, $35 million for Kevin Durant, $25 million for Derrick Rose. Back in December […]

King James Wears LeBron 11 Fairfax Away PE in Los Angeles »

Feb 6, 2014 at 5:00 am | lebron-jamesnba-basketball

LeBron James is known to rock his Fairfax Lions PEs when he’s playing in L.A. He also did that last year when he was visiting Cleveland. Last night, he laced up the LeBron XI Fairfax Away edition against the Los Angeles Clippers. The shoes were introduced just a couple of days ago thanks to his […]