2007 NBA Finals photo recap: practice on 6/8-9 »

Jun 10, 2007 at 3:18 pm | lebron-jamesnba-basketball

The 2007 NBA Finals are played only on Thursdays, Sundays and Tuesdays. On all the other days all the players from the two top NBA teams participate in shootarounds and talk to the media. Below there are some photos from Friday’s and Saturday’s practice sessions. LeBron James continues to wear the Nike Zoom Soldier in […]

Michael Jordan comments on LeBron’s recent achievments »

Jun 10, 2007 at 3:13 pm | around-the-nbalebron-james

Michael Jordan praised 22-year-old LeBron James for leading the Cleveland Cavaliers to victory over the Detroit Pistons in the Eastern Conference finals. The Cavaliers advanced to the finals for the first time in their 37-year history. His Airness gave a one-on-one interview to the Chicago Tribune. Somewhere in the middle of the interview after talking […]

2007 NBA Finals photo recap: Game One »

Jun 8, 2007 at 3:30 am | lebron-jamesnba-basketball

LeBron James finally scaled the big stage, and like a bunch of burly bouncers, the San Antonio Spurs tossed him off it. James couldn’t solve San Antonio’s stifling defense and the pick-and-rolling Spurs, as fundamental and selfless as ever, outclassed Cleveland in a victory in Game 1 on Thursday night. Every time James took off […]

New Nike LeBron WITNESS campaign »

Jun 7, 2007 at 3:23 am | lebron-jameslifestyle

Nike announced the introduction of a new Witness integrated marketing campaign celebrating superstar LeBron James of the Cleveland Cavaliers and his rise to prominence as he makes the first NBA Finals appearance of his career. The expanded campaign includes digital, print and television advertising and grassroots marketing. The Witness campaign pays tribute to James and […]

2007 NBA Finals photo recap: practice on 6/6 »

Jun 7, 2007 at 2:18 am | lebron-jamesnba-basketball

Check out all the photos from the Cleveland Cavaliers practice on Wednesday prior to start of the 2007 NBA Finals. Game 1 is Today (9 p.m. ET). During practice LeBron James wore the Zoom LeBron IV Remix colorway, which he hasn’t used in this year’s playoffs. We know many people have complained about King James […]

LeBron’s NBA debut – 10/29/2003 vs Sacramento »

Jun 7, 2007 at 12:10 am | around-the-nbalebron-james

Tonight LeBron James is going to make his first ever NBA Finals appearance. After only 4 years since he had joined the Cleveland Cavaliers he was able to guide his team to the biggest stage of basketball. As King James prepares for the finals, we look at the start of his career that got him […]

Welcome to the 2007 NBA FINALS – Cleveland Cavaliers! »

Jun 3, 2007 at 5:38 am | around-the-nbalebron-james

June 2, 2007 – The Cleveland Cavaliers advanced to the 2007 NBA Finals for the first time in their franchise history. King James claims East Crown as he led his team to the most important win in his career. With their Game 6 win over Detroit, Cleveland became just the third team in NBA history […]

2007 NBA Playoffs photo recap: ECF | game 6 »

Jun 3, 2007 at 5:37 am | lebron-jamesnba-basketball

Entering Game 6 Detroit was determined not to allow LeBron James to score at will like he did in his historic performance in Cleveland’s double-overtime Game 5 victory. On the other side, the Cleveland Cavaliers wanted to close-out the Pistons in six games to avoid a possible Game 7 drama. At the end of the […]