30-05-2008
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NBA 2008 MVP: A Race to Remember – LeBron James »
Coming off a Finals appearance in 2007, LeBron James faced enormous expectations in 2007-08. He responded with a remarkable campaign in which he helped make the MVP race one of the most interesting in league history. Watch the video about LeBron’s basketball career and his attachment to his family and his hometown – Akron, Ohio. […]
21-05-2008
Cub Cadet LeBron’s Trick Shot Challenge »
Cub Cadet, a leader in premium outdoor power equipment, has teamed up with NBA superstar, LeBron James, to launch a contest seeking America’s best basketball trick shot. In the Trick Shot Challenge, everyone from playground legends to backyard ballers are encouraged to upload their best trick shot to LeBronsTrickShotChallenge.com by June 28, 2008 for a […]
19-05-2008
2008 NBA Playoffs R2G7: An Epic Battle, But Cavaliers Come Out on the Loosing End »
LeBron James and Paul Pierce guarded each other up and down the court in a historic duel on Sunday. James won the individual matchup with a game-high 45 points, but the coronation is still on hold as the Celtics eliminated the defending Eastern Conference Champions, 97-92. Though his scoring increased throughout the series, James struggled […]
17-05-2008
2008 NBA Playoffs R2G6: Win or Go Home, Game 7 on Sunday »
The Boston Celtics are going home for another Game 7. They handled the Atlanta Hawks. LeBron James may not be as easy. And luckily for the Celtics, Game 7 is on their home floor. Boston is now 7-0 at home 0-6 on the road this postseason following FridayâÂÂs 74-69 loss in Cleveland, which won despite […]
15-05-2008
2008 NBA Playoffs R2G5: Homecourt Advantage Is The Key »
Three times, previous to Wednesday night, LeBron James had played in a Game 5 that would break a 2-2 series tie, and in those three games, he had scored an average of 41.7 points. His Cavs, of course, won all three games. So, basically: whenever he had the chance in a 2-2 series, even if […]
13-05-2008
LeBron James Glaceau Vitaminwater Commercial »
Like we mentioned back in March LeBron James is the new face of Vitaminwater. Here’s a promo shot from the Cleveland Cavaliers star’s commercial for the product, which debuted during the 2008 NBA Playoffs. The commercial starring James is the latest in VitaminWater’s “try-it” campaign. LeBron stars as a nattily attired defensive attorney trying to […]
13-05-2008
2008 NBA Playoffs R2G4: And It’s All Even Again. »
We know LeBron James hasn’t exactly lit it up in the conference semifinals. In fact, his 7-of-20 showing Monday actually raised his shooting percentage for the series to .256. But The King filled in elsewhere quite nicely with 13 assists, six rebounds, three steals and a pair of blocks as Cleveland pulled into a 2-2 […]
11-05-2008
LeBron James X Nike 2008 Witness Internet Ad »
For the past two years, when the Cleveland Cavaliers regain their place in NBA’s best sixteen, Nike and LeBron James created and utilized the WITNESS ad campaign. In 2006 there were two tv commercials depicting Cleveland fans supporting their local hero: #1 | #2. A year later there appeared another tv spot using the We […]
