Sprite & Nike Celebrate LeBron’s First Home Game in Cleveland »

Oct 30, 2014 at 3:07 pm | lebron-jameslifestyle

Nike Basketball has just launched a new film entitled “Together”, which celebrates the pride and emotion of LeBron James’ return to Cleveland. One team. One city. One goal. Earlier this week Sprite also released a lengthy ad titled “LeBron James’ First Home Game” in which King James visits Patterson Park where Sprite held a pickup […]

King James Debuts Nike LeBron 12 “Home” Player Exclusive »

Oct 21, 2014 at 7:10 am | lebron-jamesnba-basketball

In a possible Eastern Conference Finals preview, LeBron James and the Cleveland Cavaliers hosted the Chicago Bulls at Columbus’ Schottenstein Center Monday night. James debuted a new “Home” PE colorway of the Nike LeBron 12. The white-based shoe features red branding and an icy translucent outsole. Though it hasn’t been confirmed by Nike, we probably […]

James Wears “Cavs” Nike LeBron 12 PE vs. Indiana »

Oct 16, 2014 at 2:36 am | lebron-jamesnba-basketball

Spotted on the feet of LeBron James during a photo shoot over the weekend, the “Cavs” Nike LeBron 12 made its on-court debut tonight. Worn during the Cleveland Cavaliers’ preseason game against the Indiana Pacers, the shoe features a red MegaFuse upper, tonal Hyperposite, yellow accents and an icy translucent outsole. As of now, we […]

King James Presents Nike LeBron 12 “Cavs” Player Exclusive »

Oct 14, 2014 at 1:26 am | lebron-xiishoes

We already saw King James rock the “Heart of a Lion” LeBron 12 with Cavs’ Home uniforms and it’s a pretty good match. In this photo we see a new version of the Twelve that he wore for a photoshoot of some kind. Whether it’s a PE or not, I guess we’ll find out soon, […]

James Forgets He’s a Cav Now, Remembers LeBron 12 “NSRL” »

Oct 12, 2014 at 5:41 am | lebron-jamesnba-basketball

In a preseason game against his former team, the Miami Heat, LeBron James set a pick on Matt Dellavedova, helping his former teammate, Norris Cole get open. What was he thinking?!? Maybe he was setting the pick to help Cole get that corner shot for old time’s sake. Or, maybe he was in some sort […]

James Wears “Heart of a Lion” Nike LeBron 12 in Preseason Debut »

Oct 6, 2014 at 10:16 am | lebron-jamesnba-basketball

In his first official game back in a Cavaliers uniform, LeBron James paced Cleveland in a 107-80 victory over Euroleague champions Maccabi Tel Aviv. He recorded 12 points, 4 rebounds and 4 assists in 19 minutes of action in front of the home crowd. After a season in which we didn’t see much of the […]

King James Wears Soldier 8 Premium Player Pack in His Debut in Cleveland »

Oct 3, 2014 at 6:13 am | shoeszoom-soldier-viii

LeBron James has already made his on-court debut with the new look Cleveland Cavaliers at Quicken Loans Arena. The Cavs held an intrasquad scrimmage, giving fans a preview of what they can expect to see this season. James took the court for a few highlight plays with his new running mate Kyrie Irving. On his […]

King James Sports “Heart of a Lion” LeBron 12 for Cavs Media Day »

Sep 27, 2014 at 3:24 pm | lebron-xiishoes

LeBron James is officially back in a Cleveland Cavaliers uniform, starting with the first media session at the Cleveland Clinic Courts. LeBron sported Cavs’ new wine and gold uniforms matched with the upcoming “Heart of a Lion” colorway of the Nike LeBron 12, which has already been dubbed as his go-to version for home games. […]