Introducing The Zoom LeBron Six Chalk Edition »

Dec 19, 2008 at 7:30 pm | lebron-vishoes

On Christmas day, LeBron unwraps The Six “Chalk Edition”. If your plan for the Christmas twilight is to watch LeBron make holiday magic against the Wizards, be sure to check the new kicks he’ll be rocking for the festivities. Just in time for the holiday season, The Six “Chalk Edition” is signature LeBron through and […]

Chalk Ad Behind the Scenes Video Including LBJ Interview »

Nov 27, 2008 at 2:51 pm | lebron-jameslifestyle

We published the full version of the “Chalk” ad two days ago and today we give you a behind the scenes interview with LeBron James as he describes the concept of the commercial. Tune in to see King’s thoughts as well as some commentary from Portland Trail Blazers finest – Brandon Roy, LaMarcus Aldridge and […]

“Chalk” Nike Zoom LeBron VI Commercial Featuring LeBron James »

Nov 25, 2008 at 3:45 pm | lebron-jameslifestyle

This Thanksgiving holiday Nike will debut its latest television commercial, “Chalk,” which features basketball star LeBron James. The 30 and 60-second U.S. television spots draw its inspiration from LeBron’s pre-game ritual of tossing talcum powder into the air at the scorers’ table before each home and away game. The pre-game ritual of LeBron has become […]