16-04-2011

16 Comments »

Releasing Now: Nike LeBron 8 P.S. Leaner. Meaner. Battle Ready! »

Nike and LeBron James announced the next generation of James’ eighth signature shoe, the LEBRON 8 PS. Launching globally on April 16th, the LEBRON 8 PS is the final version in the series of three LEBRON 8 footwear styles customized to LeBron’s specific needs as his season continues into the playoffs. Built around LeBron’s impenetrable game which utilizes power, size and speed, the LEBRON 8 PS is lighter, lower to the ground, more responsive and designed expressly to take this versatile athlete into the post season. This is LeBron’s first signature shoe featuring Hyperfuse construction, the LEBRON 8 PS sheds 1.5 ounces from the regular season model (V2). “Heading into the final stretch of the season, the LEBRON 8 PS mirrors my evolving game as strength and endurance are tested,” said James. “The lion symbol on the tongue of all three versions of my eighth signature shoe keep me hungry and focused each time I lace up.” They’re available now at nikestore.com (Europe too!). Continue reading form more details and an extensive gallery presenting the launch colorway.

Jason Petrie, designer of the LEBRON 8 series, collaborated closely with LeBron from the outset as this three-part series began. “One of the main things LeBron and I talked about early on was how do we develop a series of shoes that syncs with the change in his body and in his game over the course of the season, especially as he moves from the regular season into the intense and critical post-season,” said Petrie. “LeBron found success in the first two LEBRON 8 shoes and we want to make sure we give him every advantage as he enters this intensified last run of the season.” Inspired by outdoor basketball in Beijing, Hyperfuse construction provides strong and lightweight lockdown support with a unique breathable quality difficult to attain in high-performance basketball footwear. The LEBRON 8 PS combines three unique materials together to form the Hyperfuse constructed upper. The first layer is made of synthetic underlays strategically placed for support, the second layer is made of single layer mesh for ventilation, and the top layer is made of a thin layer of TPU that is placed in high-wear areas for durability.