18-12-2011

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Recap: LeBron’s UNKNWN Miami Grand Opening Party »

This past Friday, December 16th 2011, LeBron James and a few buddies from his high school days opened a prime boutique in the heart of South Florida, called UNKNWN. UNKNWN is “an edgy positivity towards an abstract destiny,” said co-owner Chris Julian. They carry an array of upscale urban brands such as Tantum, COMME des Garçons, and Original x Fake. The footwear wall is equipped with 45 Apple iPads that constantly run videos and pages of information highlighting each specific piece of shoe. Check out the detailed pictures and video recap from the invite only event! Courtesy of Stickie.

Video Recap