17-05-2008
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Nike Basketball LeBron Zoom Soldier II Camo Giveaway »
With the NBA Playoffs in full swing Nike organized a LeBron Soldier II Giveaway contest. Each week Nike Basketball will be posting a photo of LeBron’s greatest moments on the court. To win a limited edition shoes you have to write a caption for the photo and send it to NikeBasketball@nike.com (note: don’t use the […]
17-05-2008
2008 NBA Playoffs R2G6: Win or Go Home, Game 7 on Sunday »
The Boston Celtics are going home for another Game 7. They handled the Atlanta Hawks. LeBron James may not be as easy. And luckily for the Celtics, Game 7 is on their home floor. Boston is now 7-0 at home 0-6 on the road this postseason following FridayâÂÂs 74-69 loss in Cleveland, which won despite […]
15-05-2008
2008 NBA Playoffs R2G5: Homecourt Advantage Is The Key »
Three times, previous to Wednesday night, LeBron James had played in a Game 5 that would break a 2-2 series tie, and in those three games, he had scored an average of 41.7 points. His Cavs, of course, won all three games. So, basically: whenever he had the chance in a 2-2 series, even if […]
14-05-2008
Nike LeBron James Zoom Soldier II Dunkman Sample »
The Dunkman Zoom Soldier II is said to be released some time next month. Looks like there are several different versions of the popular Grey/Mean Green style. Thanks to user PutitintheAir from NikeTalk we get a peek at another one featuring White upper, Grey toebox and heel area highlighted with a translucent Mean Green sole […]
13-05-2008
LeBron James Glaceau Vitaminwater Commercial »
Like we mentioned back in March LeBron James is the new face of Vitaminwater. Here’s a promo shot from the Cleveland Cavaliers star’s commercial for the product, which debuted during the 2008 NBA Playoffs. The commercial starring James is the latest in VitaminWater’s “try-it” campaign. LeBron stars as a nattily attired defensive attorney trying to […]
13-05-2008
2008 NBA Playoffs R2G4: And It’s All Even Again. »
We know LeBron James hasn’t exactly lit it up in the conference semifinals. In fact, his 7-of-20 showing Monday actually raised his shooting percentage for the series to .256. But The King filled in elsewhere quite nicely with 13 assists, six rebounds, three steals and a pair of blocks as Cleveland pulled into a 2-2 […]
11-05-2008
LeBron James X Nike 2008 Witness Internet Ad »
For the past two years, when the Cleveland Cavaliers regain their place in NBA’s best sixteen, Nike and LeBron James created and utilized the WITNESS ad campaign. In 2006 there were two tv commercials depicting Cleveland fans supporting their local hero: #1 | #2. A year later there appeared another tv spot using the We […]
11-05-2008
2008 NBA Playoffs R2G3: LeBron and the Cavs Get One Back »
It wasnâÂÂt one of his best statistical nights, but LeBron James did a little of everything to help the Cavs beat the road-weary Celtics. James posted 21 points, eight assists, five rebounds, four steals and three blocks as Cleveland got its first win against Boston, which has yet to win a road game in this […]
