LBJ and Nike Continue Celebration of Basketball with Tour Stop in Shenyang »

Aug 26, 2009 at 2:28 pm | eventslebron-james

LeBron James, and Chinese hoops fans gathered at Shenyang Huo Che-tou Stadium on August 26, 2009, to celebrate the transformative power of basketball as part of James’ World Tour. Shenyang is the second stop after Beijing on the China leg of the tour. The Chinese ancient capital is also the fifth stop on LeBron’s world […]

Nike Air Max LeBron VII Artist Series Shenyang by Ray Lei »

Aug 26, 2009 at 2:05 pm | lebron-viishoes

Today, Nike introduced the fifth shoe in a series of the More Than a Game Artist Collaboration. At a presentation that took place during Nike’s grassroots activities in Shenyang, Ray Lei gave James a uniquely designed pair of Air Max LeBron VII shoes. Lei used Chinese warrior images on the shoe to symbolize loyalty and […]

Shenyang Limited Edition Air Max LeBron VII “Loyalty” Official Pics »

Aug 26, 2009 at 2:04 pm | lebron-viishoes

Nike and basketball superstar LeBron James continued their world tour at their second Chinese stop in Shenyang today. In each of the ten cities the tour will visit, Nike will make 123 pairs of the Air Max LeBron VII shoe available at retail. The limited-edition shoe aesthetic is white with green trim, inspired by the […]

Breaking Down the Zoom LBJ Ambassador. Summit Lake Hornets Showcase. »

Aug 26, 2009 at 7:31 am | ambassador-ishoes

LeBron is sporting the Ambassador II in China so we thought it’s a good moment to remind our readers about the first installment breaking down some of its specifics. We chose the commemorative colorway representing the Summit Lake Hornets – LeBron’s childhood basketball team. First of all it’s a LeBron James signature shoe. Let’s not […]

LeBron James – More Than a Game World Tour – Beijing Recap Part Two »

Aug 26, 2009 at 2:45 am | eventslebron-james

LeBron James and Nike’s MTAG crew are off to Shenyang – stop #2 for the China leg of the “More Than a Game” World Tour. Two days ago they unveiled the Beijing limited edition of the Air Max LeBron VII – both custom and city versions. LBJ showcased the VII, but also he was wearing […]

Beijing Limited Edition Air Max LeBron VII “Tradition” Official Pics »

Aug 25, 2009 at 11:55 pm | lebron-viishoes

Nike and basketball superstar LeBron James continued their world tour with their first Chinese stop in Beijing yesterday. They introduced the fourth in a series of limited edition styles of the new Nike Air Max LeBron VII. In each of the ten cities the tour will visit, Nike will make 123 pairs of the Air […]

Nike Zoom Soldier III Team Bank Styles Available at Eastbay »

Aug 25, 2009 at 6:51 am | shoeszoom-soldier-iii

After several Soldier 3’s from the LeBron James signature collection reaching retail now it’s time for the Team Bank styles. It’s nice to have an opportunity to wear shoes of your idol while playing for your own basketball team. Or even if LeBron is not someone you look up to as a basketball player… the […]

King James Wearing the Nike Zoom LBJ Ambassador II in Beijing »

Aug 25, 2009 at 1:10 am | ambassador-iishoes

In case you were wondering what LBJ was wearing yesterday in Beijing at the unveiling of yet another city inspired Air Max LeBron VII… here’s your answer. It was the second installment of the Asia Exclusive Zoom LBJ Ambassador. It’s a Nike Asia/Pacific low budget project targeting all those ballers, who can’t afford to pay […]