09-05-2012

3 Comments »

Only 10,000-15,000 Pairs Made In The $250 Nike LeBron 9 Elite »

According to recent reports Nike only made approximately 10,000 to 15,000 pairs per colorway for each of the three featured shoes in their Playoffs pack consisting of LeBron 9 PS Elite, Kobe VII Elite, and Zoom Hyperdunk 2011 Elite. Nike rarely discloses footwear production numbers. It happens from time to time to prove a sales point, like when Nike CEO Mark Parker disclosed that last year’s LeBron 8 model sold half a million pairs. But it’s a hot topic for a while now regarding how these new barrier breaking price points for the basketball category of $200 and $250 would be received by consumers and what the total production run Nike is creating at those elevated sticker costs. Soccer athletes are used to $300 or $400 priced boots already, but it’s new territory for hoops sneakers by the major brands. Nike’s new price testing also serves as a bridge for upcoming product launches, and may help bridge consumers mentally to items like this summer’s coming Hyperdunk 2012 model which features a $275 sensor-equipped version and the looming $315 priced LeBron X+ rolling out this fall. Be sure to read the whole article on this matter at counterkicks.com.