07-10-2013

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NIKEiD LeBron XI Goes Live! King James Shares a Message. »

Starting today, consumers can customize the LEBRON 11 through NIKEiD with more options than ever before. NIKEiD enables fans and athletes to create their own player edition footwear and express their unique style on and off the court through bold colors, chroma color-shifting options, paint speckle, and glow-in-the-dark materials. NIKEiD took insights from LeBron James and brought to life LEBRON 11 customization options that include: overlay options of 17 solid colors with an added paint speckle option, 7 NIKEiD exclusive chroma color shift material choices, glow-in-the-dark material available on the outsole, logos, dynamic Flywire technology and laces. The other standard options include: solid and translucent for indoor services and XDR rubber for the blacktop and personalization in the form of a six-character name or a two-digit number on the inside of the tongue. Go ahead and play around with the LeBron XI iD… even if you don’t plan to make a purchase it’s still fun to play with the iD program.

LeBron on Nike iD