09-03-2009

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Nike Zoom LeBron II Low Goodwin Sports Management PEs »

GSM stands for Goodwin Sports Management – LeBron’s first management agency. Everyone in the sports business world was shocked when LeBron James fired his agent, Aaron Goodwin, back in 2005. Goodwin was the cat that got Bron that $90 million deal with Nike. Four years ago, LeBron launched the LRMR Sports Marketing Company with his childhood friends (Four Horsemen) to manage his career and the King James Brand. Couple years later, it looks like James and his crew knew what they were doing. LRMR: The L stands for LeBron, R for Richard Paul, M for Maverick Carter, and R for Randy Mims, all of them tight homeboys since they were kids. Maverick is responsible for the day-to-day activities of the James brand while LeBron can concentrate on being a better basketball player. Anyway… check out two of the rarest Nike LeBron Player Exclusives created for Aaron Goodwin. One of them is the famous Dunkman colorway (White/Mean Green) in the better configuration with the Gunmetal Grey. The other one is a Baroque Brown/Net style, which was already profiled on NLB couple years back. Photos courtesy of visrael.