06-11-2013

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Nike Basketball Highlights LeBron 11 Key Performance Aspects »

Apart from the Training Day campaign and the LeBron 11 Away commercial, Nike Basketball put together a series of short videos focusing on the performance aspects of the Nike LeBron XI. Right now there are three of them featuring LeBron James in the gym wearing the King’s Pride colorway doing basketball drills. The first video titled “Cushion For Contact” puts focus on the Lunarlon and full-length Nike Zoom set up. The second one features “Support in Structure” referenced by the Hyperposite construction combined with PU based foam material, performance synthetics and mesh. The final clip is all about the “Fit to Form” and the Dynamic Flywire lacing system.

LEBRON 11 Videos