“Chalk” Nike Zoom LeBron VI Commercial Featuring LeBron James »

Nov 25, 2008 at 3:45 pm | lebron-jameslifestyle

This Thanksgiving holiday Nike will debut its latest television commercial, “Chalk,” which features basketball star LeBron James. The 30 and 60-second U.S. television spots draw its inspiration from LeBron’s pre-game ritual of tossing talcum powder into the air at the scorers’ table before each home and away game. The pre-game ritual of LeBron has become […]

Cavaliers’ Winning Steak Snapped at Eight. LBJ is the Player of the Week. »

Nov 20, 2008 at 6:10 pm | lebron-jamesnba-basketball

The Cavaliers looked like the team that won eight straight through the better part of three quarters in Detroit. But down the stretch, the Pistons looked like the team that had topped the Wine and Gold the last three trips they’ve made to Motown. Wednesday’s game was a tale of two halves. Before intermission, the […]

Free Throw Line LeBron James Dunk Video »

Nov 14, 2008 at 6:51 pm | around-the-nbalebron-james

LeBron James had an awesome dunk earlier this week in the game against the Bucks. Watch the James LeBron free throw line dunk video below. Although LeBron wasn’t exactly at the free throw line, it was pretty damn close! James made the dunk with an ease. And yes… that was during a regular NBA game […]

James and the Cavaliers Roll to Sixth Straight Win »

Nov 14, 2008 at 4:50 pm | lebron-jamesnba-basketball

LeBron James, who sits on top of this week’s MVP Race, and his Cleveland Cavaliers are on a six games winning streak. Their latest victims are the Denver Nuggets led by King’s classmate Carmelo Anthony, who had won last five games in this match up between 2003 top draft picks. LeBron is having an amazing […]

Cavs On a Winning Streak. King James Debuts the Initial ZL6 »

Nov 9, 2008 at 2:25 am | lebron-jamesnba-basketball

The Bulls had no answer for LeBron James as he dropped 41 points for the Cavaliers in a 106-97 win over Chicago. James toyed with Chicago again, scoring 41 points for the second time in four days. Last night he hit two key 3-pointers with the defense on him after Chicago cut it to two […]

DNA of LeBron James: Vision – Mind – Voice – Heart »

Nov 6, 2008 at 5:48 pm | lebron-jameslifestyle

Check out this new video feature posted on NikeBasketball.com – DNA of LeBron James: Vision – He sees things happen before they happen. When he drives and is hemmed in inside the lane, he is always able to kick out to the open man. Teammates know they have to be ready because LeBron’s passes can […]

LeBron’s Kicks On Court. 2008-09 Timeline Section Launch »

Nov 5, 2008 at 1:38 am | lebron-jamesnba-basketball

For the past two games LeBron’s still into the White and Navy Zoom LeBron VI. So far he wore only two colorways of The SIX, but although he didn’t wear the Black/White/Red version yet… he gave them proper credit. In order to keep you updated with King James’ game kicks selection we launch the Timeline […]

Jay Giving His VI’s to a Fan After the Obama Concert »

Nov 4, 2008 at 1:00 am | lebron-jameslifestyle

We already recapped the Obama rally in Cleveland that Jay-Z and LeBron were at, but for those who heard about Jay giving away a pair of the VI’s here’s a photo as a proof. Notice, it was not LeBron’s Black/Anthracite pair, but Jay’s Black/White/Red. Source: Nike | From LeBron_James_…