LeBron Sports Championship Gold LBJ X in Miami Heat Opener »

Oct 31, 2012 at 4:45 pm | lebron-jamesnba-basketball

LeBron James got cramps, Ray Allen was snubbed and Dwyane Wade was steaming. None of that spoiled the Miami Heat’s mood on ring night. Wade scored 29 points, James finished with 26 points and 10 rebounds while missing much of the second half because of cramps in both legs, and the reigning NBA champion Heat […]

Preseason Watch: LBJ Sports Soldiers, Blackouts, and Pressures »

Oct 27, 2012 at 3:11 pm | lebron-jamesnba-basketball

LeBron James has started his preseason kicks selection with several colorways of the Nike Zoom Soldier VI including Cool Grey, Red Black PE, Black/White/Red and USA Basketball. Of course King James has also provided a preview of what’s to come in the 2012-13 NBA Season. Last night, he switched the Soldiers in favor of the […]

LeBron Wears New Nike Ambassador 5 During Media Day »

Oct 6, 2012 at 7:30 pm | lebron-jamesnba-basketball

LeBron James and the Miami Heat will prepare for their NBA title defense with two preseason games in China against the Los Angeles Clippers. They are scheduled to play next week in Beijing and Shanghai. That’s probably why LeBron used the new Nike Ambassador V for his media day photoshoot. He had already debuted the […]

LeBron Plays Voleyball & Ping Pong at Nike+ Festival of Sport 2012 »

Aug 25, 2012 at 9:34 am | eventslebron-james

LeBron James spent the last day of his Nike China tour making the rounds at the Nike+ Festival of Sport 2012 in Shanghai. The four-day festival is aimed at encouraging sports participation in China and features a variety of sports and superstar athletes, drawing thousands of attendees. LeBron took a break from the courts to […]

Recap: LeBron Kicks off Nike China Tour in Beijing »

Aug 23, 2012 at 11:35 am | eventslebron-james

With a new gold medal to go with his MVP award and championship ring, LeBron James made a triumphant arrival in Beijing on August 21st, 2012 to kick off a four-day Nike China tour. It’s LeBron’s seventh visit to China and will include a visit to Shanghai. The tour is part of the Nike’s Find […]

King James wears LeBron X and Ambassador V on his tour in China »

Aug 22, 2012 at 10:04 am | eventslebron-james

The upcoming Nike LeBron X made headlines when LeBron James debuted the shoe during the London Olympic Games and helped the USA Basketball team capture the Gold. Now it’s started a debate on how much we, sneakerheads, are willing to pay for signature shoes. Additionally, the shoe has been showcased several times when King James […]

USA Basketball Defend Gold Medal After Beating Spain in London »

Aug 12, 2012 at 5:23 pm | lebron-jamesusa-basketball

In a game that featured 16 lead changes and six tied scores, the U.S Olympic Men’s Basketball Team held off Spain for a 107-100 win to capture the Olympic gold medal on Sunday afternoon at the 2012 Olympic Games at North Greenwich Arena in London. In less than two months, LeBron James led one team […]

LeBron James’ Historic Triple-Double helps U.S. beat Australia »

Aug 9, 2012 at 2:33 am | lebron-jamesusa-basketball

LeBron James already changed the NBA’s power structure this year and now he’s gone international. A triple-double from LeBron in a record-setting night and 20 points from Kobe Bryant, including four straight 3-pointers in a 67-second span in the fourth quarter, helped the U.S Olympic Men’s Basketball Team (6-0) overpower Australia (3-3) 119-86 to advance […]