05-09-2013
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Complex // The Complete History of Nike LeBron Sneakers »
Here’s where our unique Timeline section comes in handy! Our friends at Complex put together a special article showcasing every single Nike LeBron shoe worn by King James in the NBA. The days when Michael Jordan used to wear just three or four colorways over the course of a season are long gone – LeBron […]
01-09-2013
LeBron James And His Jacked Up Feet On Vacay In St. Tropez »
Things are good for LeBron James these days. He’s a two time NBA champion. He is the NBA’s leading shoe salesman – Nike generated $300 million in U.S. retail sales in 2012 for LBJ’s signature shoes. He is about to get married. Seems like there’s a price to pay for all these accomplishments. James and […]
21-08-2013
Video // LeBron James Stars in “Just Do It – Possibilities” »
This year, Nike marks 25 years of the Just Do It campaign with ad challenging public to take on its stars, Serena Williams, Gerard Pique and LeBron James. In its new advert, Nike has called in sporting legends including King James – the NBA’s Most Valuable Player – world number one tennis player Serena Williams, […]
18-08-2013
King James Rides a Bike, Wears LeBron 11 Shooting a New Nike Ad »
It’s been a while since we saw LeBron James in a Nike commercial. Apart from those celebratory championships ads (Ringmaker, Leave a Message), of course. Now, with the LEBRON XI coming to stores in less then two months, he’s been seen shooting a series of scenes in the heart of South Beach for his upcoming […]
14-08-2013
King James visits Nike WHQ. Shares Nike LeBron All Black Collection! »
LeBron James was visiting the Nike World Headquarters in Beaverton on August 13th, which led to a very interesting discovery of an All Black Nike LeBron collection. Just a couple of days earlier he hinted a possibility to retro the 2003 Air Zoom Generation, and now we get to see the aforementioned shoe, as well […]
25-07-2013
King James Shows Off His Signature Shoes in China »
This summer LeBron James returns to Asia for his eighth tour with plenty to celebrate: his second straight league championship and a fresh final MVP award along with his fourth regular season MVP award. James started his Witness History World Tour in the Philippines, however, the following four-day Nike China leg takes him to Guangzhou, […]
23-07-2013
Rare LeBron Player Exclusive / Friends & Family Exhibition in Manila »
The two-time NBA champion, LeBron James of the Miami Heat, arrived in Philippines Monday afternoon for his much-awaited one-day “Witness History” tour. James’ Manila visit also marks the arrival of basketball stars in the country which includes Kobe Bryant of the Los Angeles Lakers, Derrick Rose of the Chicago Bulls, Dwight Howard and James Harden […]
23-07-2013
Nike Project Lion: LEBRON X Customization Project in Philippines »
Upon the announcement of LeBron James’ one-day visit in Philippines, fans did all they could to get a chance to see King James up close and personal. Thousands (yes, thousands) were in line for days, under the extremities to get those coveted tickets. You’d think that would be the lasting memory from this tour. Nike […]
