18-06-2013
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King’s Feet: LeBron Breaks Out Nike Air Yeezy II. Twice. »
On the court, LeBron James wears only his own signatures shoes. Off the court, he keeps the possibilities wide open, but he usually he stays with The Swoosh (this includes the Jordan Brand). Following their Game 7 win against the Indiana Pacers, King James broke out the Black and Solar Red colorway of the Nike […]
11-06-2013
NBA 2K14 // LeBron James Meets “Video Game James” »
In a reveal trailer presented during Sony’s press conference at E3 2013, we got a peek at how cover athlete LeBron James will look in NBA 2K14 for the next gen consoles. So how does “Video Game James” compare to the real thing? Well, it’s 2013 so we’ll let video do the talking. 2K Sports […]
11-06-2013
Complex // LeBron James’ Greatest Off Court Footwear Moments »
It’s long been debated whether LeBron James is comparable to Michael Jordan on the court. Who knows what the future will bring, but we are sure of one thing, LeBron takes it when it comes to style. The young King has never been seen in dad jeans, and his player exclusive game trumps Mike’s too. […]
10-06-2013
LBJ Sports LeBron X Elite+ in Beats By Dre Powerbeats Commercial »
LeBron James stars in a new Beats By Dre Powerbeats commercial, which premiered during Game 1 of the NBA Finals. After years of breaking earbuds during his workouts, King James teamed up with Dr. Dre in creating Powerbeats earphones: the only earphones designed to deliver premium sound on the court, in the gym, or on […]
06-06-2013
LeBron James Gets First Ever Video Game Cover with NBA 2K14 »
Miami Heat star and league MVP LeBron James will be the cover athlete of NBA 2K14, the latest in the top-selling video game series, which hits stores October 1st, 2013. 2K Sports made the official announcement shortly before the first NBA Finals game. “My friends, family and fans all know how much I love NBA […]
26-05-2013
King’s Feet: LeBron James in Nike Air Jordan XI Low White & Red »
Earlier this week, the soon-to-be-married couple LeBron James and Savannah Brinson were spotted in Miami grabbing some ice cream at a local restaurant. James enjoying the hot Miami weather laced up the Nike Air Jordan XI Low in White and Red and a matching LeBron Hort Graphic Tee from his Nike Sportswear signature collection.
08-05-2013
Beats by Dre for King James Inspired by LeBron X “What the MVP” »
Perks for claiming a fourth MVP trophy extend beyond sneakers for Miami Heat forward LeBron James. Beats by Dre unveiled a special pair of custom headphones made for The King, styled after his “What the MVP” Nike LeBron X shoes. In addition to the colorful design, gold ‘MVP’ lettering adorns the headband. These headphones were […]
21-02-2013
King James Picks Nike+ Dunk Showcase Winner. Lipek vs. Jus Fly! »
Last summer, Nike kicked off the Nike+ Basketball Dunk Showcase. The finals are finally here. Over the course of last summer, sixteen finalists advanced, but only one can be crowned the champ by King James. It came down to two dunkers… Rafał “Lipek” Lipiński and Justin “Jus Fly” Darlington. LeBron and Nike equipped them with […]
