30-04-2007
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LeBron James ESPN NBA Playoffs teaser »
Take a look at two new NBA Playoffs commercials featuring LeBron James promoting the Playoffs on ESPN and ABC. Will You be watching when?…
07-04-2007
LeBron James’ endorsement empire »
For those who have been wondering how much is LeBron James worth here are some interesting numbers provided via newsday.com. King James’ company approximate value: Nike $90 million Coca-Cola (Sprite and Powerade) $14 million Cadbury Adams (Bubblicious gum) $5 million Upper Deck (trading cards) $6 million Juice Batteries (expired) $2 million Microsoft $500,000 Cub Cadet […]
03-04-2007
Starbury vs Nike LeBron sneaker battle »
Before the last New York Knicks vs Cleveland Cavaliers meeting, James took a little shot at Marbury’s $14.98 kicks, saying he couldn’t imagine endorsing a sneaker that cheap… No, I don’t think so. Me being with Nike, we hold our standards high.
02-04-2007
LeBron James’ Cub Cadet commercial »
Cub Cadet, the premium manufacturer of lawn mowers, lawn tractors and snow throwers signed Cleveland Cavalier LeBron James to a multi-year endorsement deal to promote a full line of new outdoor power equipment called the Cub Cadet Time Saver Family. Here is their latest commercial. Enjoy!
28-03-2007
LeBron buys interest in bike maker »
LeBron James is becoming as aggressive with his investments as he is on the basketball court. The 22-year-old Cavaliers star has acquired a minority interest in Cannondale Bicycle Corp., a performance-bike manufacturer, the Connecticut-based company said Monday. James teamed up with Cannondale last year for his annual summer King for Kids Bike-a-thon charity event in […]
28-03-2007
King James builds a castle »
LeBron James of the Cleveland Cavaliers is building an enormous house in Bath Township near Akron. At more than 35,000 square feet, it’s 16 or 17 times bigger than many suburban homes. Blueprints show the house will have a recording studio, a two-lane bowling alley, a casino, a small theater, a sports bar, an aquarium […]
