13-05-2008
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LeBron James Glaceau Vitaminwater Commercial »
Like we mentioned back in March LeBron James is the new face of Vitaminwater. Here’s a promo shot from the Cleveland Cavaliers star’s commercial for the product, which debuted during the 2008 NBA Playoffs. The commercial starring James is the latest in VitaminWater’s “try-it” campaign. LeBron stars as a nattily attired defensive attorney trying to […]
11-05-2008
LeBron James X Nike 2008 Witness Internet Ad »
For the past two years, when the Cleveland Cavaliers regain their place in NBA’s best sixteen, Nike and LeBron James created and utilized the WITNESS ad campaign. In 2006 there were two tv commercials depicting Cleveland fans supporting their local hero: #1 | #2. A year later there appeared another tv spot using the We […]
26-03-2008
LeBron James shoots new ad with Glaceau VitaminWater »
To launch an endorsement partnership with the sports drink VitaminWater, Cleveland’s superstar filmed a TV commercial on Tuesday in which he stars as a nattily attired defensive attorney trying to win a case. Trading in his Cavaliers jersey, shorts and signature sneakers for reading glasses, an expensive Ralph Lauren suit and black Gucci leather shoes, […]
15-03-2008
LeBron James to appear on Vogue’s cover »
The Cleveland Cavaliers’ superstar will appear on the April cover of Vogue, joining actors Richard Gere and George Clooney as the only men to do so in the influential fashion magazine’s 116-year history. Wearing a tank top, shorts and sneakers – Nike Zoom Soldier II – from his own Nike clothing line, James appears on […]
15-02-2008
LeBron signs sponsorship deal with State Farm Insurance »
Insurance giant State Farm said Wednesday that it has signed an endorsement deal with James, a State Farm customer since 2004. “LeBron’s brand resonates with young people,” Pam El, State Farm’s vice president of marketing, said in a news release. “Our relationship will be focused on helping connect our State Farm brands and products — […]
23-01-2008
Yankees Nike Zoom LeBron V is in the News »
We already confirmed the release of the Nike Zoom LeBron V NY Yankees edition last week. However, the shoes are making quite a buzz in the news and several articles concerning this design hit the Internet. The main topic of the discussion is again LeBron James’ loyality to his hometown in reference to him being […]
13-12-2007
Nike Basketball’s LACED – LeBron Signature shoes »
Take a trip through the history of Nike LeBron basketball kicks. Listen to LeBron James and the designers as they talk about the evolution of LeBron’s shoes from the first Air Zoom Generation to the latest Zoom LeBron V. This episode includes commentary from LeBron James, Billy “The Kid” Harris, Leon Rogers, Loretta Louie, Professor […]
13-12-2007
Lebron is No. 1 on list of richest young celebrities »
In addition to his collection of All-Star MVP and Rookie of the Year titles, LeBron James, the likable forward for the NBA’s Cleveland Cavaliers, can cram another honorific on his crowded mantelpiece. King James — as he is known by his army of fans — tops Forbes’ 20 Under 25 list of the Top-Earning Young […]
