25-11-2008
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“Chalk” Nike Zoom LeBron VI Commercial Featuring LeBron James »
This Thanksgiving holiday Nike will debut its latest television commercial, “Chalk,” which features basketball star LeBron James. The 30 and 60-second U.S. television spots draw its inspiration from LeBron’s pre-game ritual of tossing talcum powder into the air at the scorers’ table before each home and away game. The pre-game ritual of LeBron has become […]
06-11-2008
DNA of LeBron James: Vision – Mind – Voice – Heart »
Check out this new video feature posted on NikeBasketball.com – DNA of LeBron James: Vision – He sees things happen before they happen. When he drives and is hemmed in inside the lane, he is always able to kick out to the open man. Teammates know they have to be ready because LeBron’s passes can […]
04-11-2008
Jay Giving His VI’s to a Fan After the Obama Concert »
We already recapped the Obama rally in Cleveland that Jay-Z and LeBron were at, but for those who heard about Jay giving away a pair of the VI’s here’s a photo as a proof. Notice, it was not LeBron’s Black/Anthracite pair, but Jay’s Black/White/Red. Source: Nike | From LeBron_James_…
31-10-2008
Business LeBron is Dating Nicole Scherzinger “After the Six” »
No comment needed. Just watch!
31-10-2008
LeBron Rocking Black ZLVI During Concert for Obama with Jay-Z »
On October 29, on his home court, LeBron James tried to swing some votes toward a guy who loves to play basketball nearly as much as he does. The NBA superstar hosted a free concert by Grammy-winning hip hop star Jay-Z for Democratic presidential nominee Barack Obama, a former high school hoop star who still […]
17-09-2008
The LeBron James Documentary – ‘More Than a Game’ »
ESPN has prepared a video feature about the inspiration behind the ‘More Than a Game’ documentary. The flick is from first-time director Kris Belman, who followed James and four of his childhood friends as they grew up playing basketball and chasing their dreams in Akron, Ohio. Along with his former teammates and co-stars Dru Joyce […]
09-09-2008
‘More Than A Game’ – LeBron James Documentary Premiere at Toronto Film Festival »
The “More Than A Game” documentary, by Akron native Kristopher Belman, follows James and his teammates – Dru Joyce, Romeo Travis, Willie McGee, and Sian Cotton – from grade school through travel-team friendships and basketball glory at St. Vincent-St. Mary High School. It’s a touching, crisply told saga of boys becoming men. It was a […]
06-09-2008
LeBron James vs. David Kalb in a H.O.R.S.E. Game »
Before the summer LeBron James and Cub Cadet launched a special Trick Shot Challenge. The winner was rewarded with a chance to compete with King James one-on-one in a game of H-O-R-S-E. For those, who are not familiar with the concept of this game here’s a little explanation… The goal is to not accrue the […]
