LeBron Signs With Cleveland Browns – New Commercial From Statefarm »

Jan 17, 2009 at 3:13 am | lebron-jameslifestyle

I guess we don’t need to wait until January 18th for LeBron James Big Announcement “Brace Yourself”. On January 13th pictures surfaced on the net featuring Lebron James in a Cleveland Browns jersey. Rumors starting swirling that his big announcement was going to be that he was gonna be joining the Cleveland Browns of the […]

King James to Appear on GQ Cover in February »

Jan 14, 2009 at 2:00 am | lebron-jameslifestyle

LeBron James has raised his fashion game. “You look good, you play good,” James said Monday after practice. “I was brought up that way.” James, who takes great pride in his wardrobe and tries to stay ahead of the style curve, will appear on the February cover of GQ Magazine — another first for the […]

LeBron James Going Pro Football? Brace Yourself on 1.18.09! »

Jan 13, 2009 at 6:17 am | lebron-jameslifestyle

There is no end to the speculations about the mysterious date 1/18/2009. Can LeBron James go professional football? Could you imagine having a 6’9″, 270 lb tight end with 4.4 40-yard dash time? Obviously, Dan Gilbert, Danny Ferry and anyone else with money/a career invested into the Cleveland Cavaliers would not approve of such a […]

LeBron James – Brace Yourself – 1.18.09 »

Jan 12, 2009 at 12:31 pm | lebron-jameslifestyle

The viral marketing for an upcoming campaign involving LeBron James has begun. In this short video, LeBron James speaks of following his first passion which leaves the door wide-open as the rumors begin to swirl. Among the front-running speculation is that either James will debut a rap single or feature some how in his other […]

Birthday Celebration – Top 24 Moments of Lebron James’ Career »

Dec 23, 2008 at 3:23 pm | lebron-jameslifestyle

In celebration of LeBron James’ 24th birthday, NBA TV will televise “24 Hours of LeBron” presented by Nike, a full day of programming featuring live games, highlights, classic performances and new original specials focused on the Cleveland Cavaliers’ forward who turns 24 on Dec. 30. The “24 Hours of LeBron” tips off on NBA TV […]

Lionsgate Buys Rights to ‘More Than a Game’ – The LeBron James Documentary »

Dec 4, 2008 at 12:48 pm | lebron-jameslifestyle

We’ve heard nothing but good things about More Than A Game, the documentary about LeBron James and his St. Vincent-St. Mary High School teammates helmed by Akron native Kristopher Belman, who started the project nine years ago as a thesis project for Loyola Marymount University’s School of Film and Television. The film enjoyed an enthusiastic […]

LeBron James and Microsoft Corp end Marketing Partnership »

Nov 29, 2008 at 10:19 am | lebron-jameslifestyle

NBA superstar LeBron James and Microsoft Corp. have lost their Internet connection. James and the software giant have ended a two-year marketing partnership. James’ spokesman Keith Estabrook confirmed on Wednesday the contract between the Cleveland Cavaliers All-Star and Microsoft was not being renewed. The collaboration led to only one major project — a Web site […]

Chalk Ad Behind the Scenes Video Including LBJ Interview »

Nov 27, 2008 at 2:51 pm | lebron-jameslifestyle

We published the full version of the “Chalk” ad two days ago and today we give you a behind the scenes interview with LeBron James as he describes the concept of the commercial. Tune in to see King’s thoughts as well as some commentary from Portland Trail Blazers finest – Brandon Roy, LaMarcus Aldridge and […]