25-08-2009
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Recap from Nike X LeBron “More Than a Game” Event in Beijing »
NBA MVP, LeBron James, and Chinese hoop fans gathered at Beijing Chaoyang Stadium on August 24, 2009, to celebrate the transformative power of basketball as part of James’ World Tour. Beijing, the host of last year’s Olympic Games, is the first stop for the China leg of the world tour which covers three cities including […]
18-08-2009
More Than a Game Tour: Washington – LeBron James Event Recap »
Freshness was at the DC leg of the More Than A Game: The Tour where the basketball star promoted his upcoming film, “More Than A Game” and connected with the local community through youth empowering activities and community service. The star attended basketball clinics, local all star games and played HORSE with young aspiring basketballers, […]
13-08-2009
Throwback Thursday: Air Max LeBron VII Media Summit Heritage Rooms Pics & Video »
On Friday, August 7 2009 in Akron, Ohio, Nike hosted international media at a summit to announce the latest shoe in LeBron James’ signature footwear line – the Nike Air Max LeBron VII. As part of this launch, Nike created a heritage-oriented installation that showcased all the previous signature shoes and associated campaigns, as well […]
11-08-2009
More Than a Game Tour: Chicago – LBJ Documentary Screening »
The film “More Than a Game” is set to release in the fall (October), and follows the early basketball careers of LeBron James and his childhood teammates. To commemorate the LeBron James documentary Nike has prepared a special MTAG World Tour with special edition Air Max LeBron 7 sneakers and screenings of the film. Chicago […]
10-04-2009
New LeBron Sneakers Spotted At Nike TPE 6453 ROOM 72 »
We will post detailed photos presenting the Dunkman ZS3 in a few hours, but here are some other shots from Nike’s TPE 6453 event in Taiwan. There are several Zoom LeBron 6 Low and Zoom Soldier 3 colorways including amazing Dunkman (3M upper) and Aqua styles (wow!). TPE 6453 is a gallery to display latest […]
26-11-2008
Nike China Presents LeBron Six Experience Center »
With their resounding success on the court of Beijing Summer Olympic this year. The U.S. Men’s Basketball Team not only reaffirm their place on the international circuit but also won new fans across the globe. In part as his introduction to these new admirers as well as a celebration to his sixth signature edition. Nike […]
28-10-2008
The LeBrons Pack Release Recap – Shoe Gallery Miami »
Shoe Gallery was of the six locations releasing “The LeBrons” past weekend. While we know NYC and LA drop zones were lined with resellers doing everything to cop multiple pairs… and the Cleveland mishap also left nothing but a bad memory… seems like events in Chicago and Miami went rather well. Each store received 25 […]
27-10-2008
LeBron James and “The LeBrons” Fiasco at Next in Cleveland »
All the releases of The LeBrons went smoothly on Saturday. Apart from the serious camping going on all went as planned. However, on Sunday, in Cleveland – LeBron’s home city – things did not go well. It was supposed to be special, cause LeBron James was expected to make an appearance at the Next. He […]
