30-12-2017
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Kith X Nike ‘Long Live the King’ Setup in Soho for LeBron 15 Launch »
Coinciding with the launch of our “Long Live the King” release with Nike, folks at Kith have prepared a special installation at their SoHo flagship. The Kith Lafayette installation features a “King’s Court” inspiration, as our space has been redesigned to mimic a luxurious half-court made of marble with rose gold lines. Another key feature […]
24-08-2015
LeBron James’ Special Kicks From His Trip to Manila »
Last week, Nike Basketball and LeBron James made a stop in Manila during the 2015 Rise Tour. The trip included a press sitdown at the House of Rise where he laced up the brand new “Pigalle” Nike LeBron 12 Elite. Afterwards, he joined the basketball activities at the Mall of Asia and he even joined […]
19-08-2015
King James Wears "Rise" LeBron Soldier 9 in Shanghai »
LeBron James’ Asia tour includes visits to Shanghai and Manila. The cities are just two of the destinations that make up Nike’s RISE 2.0 initiative, designed to help kids reach their full potential both on and off the court. This summer, the initiative has engaged Nike athletes Anthony Davis, Paul George, Kobe Bryant and now […]
26-07-2014
LeBron James’ Sneaker Rotation During 2014 Rise Tour in Asia »
This summer, Nike taps into the passion of aspiring young basketball players in Greater China with the 2014 RISE basketball campaign. From July 21-25, LeBron James visited Beijing, Guangzhou, Hong Kong, Taipei and Kaohsiung to help players improve their performance and achieve breakthrough. Kobe Bryant will follow up next week and visit six cities in […]
05-11-2013
Inside Nike Basketball’s LeBron 11|11 Experience – Part Two »
On October 27-29th, the folks from Nike Basketball invaded Miami Beach and took over the 1111 building. On the 6 & 7th floor of the city’s most prestigious parking garage, Nike setup a LeBron 11|11 experience. Nike even commissioned exotic car rental company Lou La Vie for a Lamborghini Aventador Roadster that matches King James’ […]
28-10-2013
Nike Basketball & LeBron James 11|11 Experience Event Photos »
Before the Miami Heat open the new NBA season, LeBron James helped Nike Basketball kick off the 11|11 Experience event in Miami Beach Sunday. Running until game night, the brand experience includes an opportunity to purchase the new LeBron 11, NIKEiD design sessions, a t-shirt design workshop, footwear trialing, training sessions, product customization and social […]
08-10-2013
Sneaker Con Miami October 2013 // LeBrons On-Feet Recap »
The spectacle that is Sneaker Con always provides many interesting wears from the attendees in the house. Sure when the show shows up in Miami you’ve gotta expect a larger number of LeBrons than usual. There’s a little bit of everything here… the whole spectrum of sneakers… Genearal Releases, Limited Editions, Player Exclusives, Customs, and […]
25-07-2013
King James Shows Off His Signature Shoes in China »
This summer LeBron James returns to Asia for his eighth tour with plenty to celebrate: his second straight league championship and a fresh final MVP award along with his fourth regular season MVP award. James started his Witness History World Tour in the Philippines, however, the following four-day Nike China leg takes him to Guangzhou, […]
