04-07-2009

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Nike Launches W.N.I.K.E. Ad Campaign With Zoom Soldier III XDR »

NIKE, Inc. will launch an integrated advertising campaign today to celebrate the summer of outdoor basketball. The campaign features former basketball legends Charles Barkley and Gary Payton as radio personalities on W.N.I.K.E – Nike’s virtual radio station. The witty disc jockeys nicknamed, “The Chilly Dog” and “The Glove Daddy,” are the voices of outdoor basketball and connect directly with consumers over the airwaves of Nike’s radio station. The campaign is a mix of fast paced banter between basketball stars Barkley and Payton, and young athletes playing ball in the simmering summer heat all to an authentic soundtrack that’s influenced by soul and hip hop music. The message of the campaign speaks to young basketball players throughout Asia Pacific who are dedicated to this unique style of pick-up basketball dictated by no rules, no referees nor coaches as they spend “all day” working to enhance their game. Aside from the hit Nike radio station, the campaign also features print ads, television commercials and a Nike Basketball website where fans and ballers can get fun tutorials on how to trash talk on the court. Nike’s newest line of outdoor basketball products are featured throughout the campaign. One of the items in the line-up is the previously introduced LeBron James’ Nike Zoom Soldier III XDR (eXtra DuRable). Source: kix-files.com, nikebasketball.com, US11.