05-11-2013
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Inside Nike Basketball’s LeBron 11|11 Experience – Part Two »
On October 27-29th, the folks from Nike Basketball invaded Miami Beach and took over the 1111 building. On the 6 & 7th floor of the city’s most prestigious parking garage, Nike setup a LeBron 11|11 experience. Nike even commissioned exotic car rental company Lou La Vie for a Lamborghini Aventador Roadster that matches King James’ […]
28-10-2013
Nike Basketball & LeBron James 11|11 Experience Event Photos »
Before the Miami Heat open the new NBA season, LeBron James helped Nike Basketball kick off the 11|11 Experience event in Miami Beach Sunday. Running until game night, the brand experience includes an opportunity to purchase the new LeBron 11, NIKEiD design sessions, a t-shirt design workshop, footwear trialing, training sessions, product customization and social […]
28-10-2013
Nike Launches the LeBron James “Training Day” Campaign & Commercial »
Nike Basketball launches a new campaign, entitled “Training Day” which pays tribute to LeBron James and the contagious passion he has for the sport as he continues to pursue greatness. The campaign depicts the daily training regime that helps make James a champion. It also highlights how James’ passion and joy can inspire spectators to […]
16-10-2013
Charles Williams Wears “White Collection” Zoom LeBron III at Nike Event in Beijing »
Recently, we’ve learned that Nike ran an entire set of the LeBron series in all white and all black for showcase purposes, similar to the display sets that Jordan Brand had ran. While in Beijing yesterday to help walk media through the new LeBron 11, Nike Basketball Footwear Product Director Charles Williams broke out a […]
21-08-2013
Video // LeBron James Stars in “Just Do It – Possibilities” »
This year, Nike marks 25 years of the Just Do It campaign with ad challenging public to take on its stars, Serena Williams, Gerard Pique and LeBron James. In its new advert, Nike has called in sporting legends including King James – the NBA’s Most Valuable Player – world number one tennis player Serena Williams, […]
18-08-2013
King James Rides a Bike, Wears LeBron 11 Shooting a New Nike Ad »
It’s been a while since we saw LeBron James in a Nike commercial. Apart from those celebratory championships ads (Ringmaker, Leave a Message), of course. Now, with the LEBRON XI coming to stores in less then two months, he’s been seen shooting a series of scenes in the heart of South Beach for his upcoming […]
21-06-2013
Personally Congratulate LeBron James via Nike’s Leave a Message »
The new Nike Basketball campaign “Leave a Message” celebrates LeBron James’ back-to-back NBA Championship. It acknowledges James’ quest for greatness, told via voice messages from basketball luminaries and influential figures for James, including, Spike Lee, Warren Buffet, Dr. Dre, Coach K, Phil Knight, Drake, Bill Russell and kids from The LeBron James Family Foundation. You […]
20-06-2013
King’s Feet: LeBron Wears Nike Air Flow in Last Practice »
A day after one of the greatest games in NBA Finals history, LeBron James returned to American Airlines Arena for a shootaround session with the Miami Heat and media availability. Perhaps seeking comfort after nearly 50 minutes of court time last night, James swapped his LeBron X PS Elite for the classic Nike Air Flow […]
