07-09-2018
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Nike Officially Unveils the LeBron 16 ‘Fresh Bred’ »
Along with the launch of the first version of the LeBron XVI, the HFR, Nike has officially unveiled LeBron James’ sixteenth signature shoe. The LeBron 16 introduces Battleknit 2.0, an evolved version of the scalloped knit featured on the Lebron 15. Petrie and the basketball footwear team at Nike know that each iteration of the […]
05-09-2018
LeBron James Unveils “Harlem’s Fashion Row” Nike LeBron XVI »
LeBron James has revealed his newest Nike collaboration, inspired by his belief that “African-American women are some of the strongest people on earth.” And it is stunning. Celebrating the power of “some amazingly strong women” including his mother, wife and daughter, James’ HFR x LeBron 16 was unveiled at the Harlem Fashion Row Showcase Gala […]
17-10-2017
Jason Petrie Talks Nike LeBron 15 »
Last month, during the unveiling of the LEBRON XV, we were able to get hands and ears on Jason Petrie discussing the design process for LeBron James’ latest signature shoe. Now as the shoe is about to launch in the U.S. he sat down with Nike News to give us even more background on the […]
10-09-2017
Step into the Design of the Nike LeBron 15 With Jason Petrie »
I miss the good old days when we got to witness the full shoe launch experience, which included multiple commercials, full-day launch events for the press, and my personal favorite… interviews with the designers. It’s funny when you think about it because it was much more difficult 10 years ago. The Internet was at a […]
30-09-2015
ALPHAPROJECT’s Nike Jump vs. Jason Petrie’s LeBron 13 »
Before Jason Petrie joined forces with Nike and long before he was made the lead designed on Nike LeBron shoes he went by ALPHAPROJECT, which was also his handle on NikeTalk. Petrie used to go side by side with LeBron James doing the unveilings, interviews, and commercials, however, 3 years ago in a moment of […]
26-08-2013
The Petrie Era: Evolution of NIKE LEBRON VII-XI by SN Select »
We are steadily approaching the launch of LeBron James’ 11th signature sneaker. That’s a pretty good amount of signature models, trailing only you know who, and that isn’t even counting his secondary Soldier series nor his Asia exclusives like Ambassadors and ST Lows. The LeBron line took off for good and gained mass appeal along […]
19-07-2012
Nike LeBron 8 “Miami Nights” were in fact Designed for Los Angeles! »
When Nike released the Miami Nights colorway of the LeBron 8 Low last summer, sneakerheads went crazy trying to get a pair having in mind what had happened with the South Beach 8’s a couple of months earlier. Jason Petrie has recently explained that we shouldn’t call them Miami Nights, which was reserved for the […]
26-05-2012
Meet the Best Technology with LeBron 9 P.S. Elite Design Samples »
In person, the Elite Series kicks are impressive but also understated. Black or white and sprinkled with gold, the shoes stay true original intent of the regular model-with a few notable improvements. Of course, a super nice colorway might cause campouts, sellouts and general craziness, but it’s the technology behind these shoes that makes them […]
