01-04-2014

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Nike Basketball Shares New “What The #@*%” Designs for LBJ & KD »

What originated seven years ago as a sociological sneaker experiment on the Nike SB Dunk Low has become a cultural phenomenon. “What The” are two simple words that speak volumes – a natural, intuitive reaction to something good, bad or ugly; but always open to interpretation. The “What The #@*%” phrase invaded the sneaker sanctum and took on a new four-letter word with D-U-N-K. For the first time, Nike Basketball reveals plans to elevate the “What The” concept for signature shoes in 2014. For 2014, the LEBRON 11 “What the LeBron” remixes eight product design elements from past LeBron signature shoes, along with 20 different graphics and colors from previous editions. A cornucopia of inspiration, it features some of the most popular details rooted in innovation and storytelling, setting James’ shoes apart. You’ll see 28 different elements, from the tongue detailing of the LEBRON VII to the Akron map on the LEBRON V. The LEBRON 11 “What The LeBron” is available globally on May 31st.