It’s been a while since we saw LeBron James in a Nike commercial. Apart from those celebratory championships ads (Ringmaker, Leave a Message), of course. Now, with the LEBRON XI coming to stores in less then two months, he’s been seen shooting a series of scenes in the heart of South Beach for his upcoming shoe commercial. First, LeBron was photographed on his bicycle being followed by an army of fans as they made their way through the streets of Miami. Then he ripped of his shirt and jumped into the ocean. See the photos of King James in the “Parachute Gold” colorway of the LEBRON 11 below and stay tuned for more info on his new TV spot soon.