Sep 22, 2009 at 2:38 am | events
The venue billed it as “Basketball City” and indeed, it accurately portray Saturday’s More Than A Game Community Day in New York City as hundreds of volunteers, staff members, and thousands of basketball fans converged along the East River on the Lower East Side. Hosted by Nike and Nike Basketball, the event highlights NBA star LeBron James and More Than A Game, the documentary film about LeBron, his 4 teammates and coach Dru Joyce’s climb to the national high school basketball championship. Read on for a photo recap from the MTAG event in NYC that took place last Saturday. Activities included: shoe whitening service, barber shop with free cuts, free giveaway counter, temporary tattoo shop, and much more. The highlight of the More Than A Game Community Day in New York City was the a panel hosted by 2-time NBA Champion Kenny Smith. Joining him on stage were cast members from More Than A Game – Willie McGee, Sian Cotton, Coach Dru Joyce II, film maker Kristopher Belman, and LeBron James.