24-08-2009

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Nike Air Max LeBron VII Artist Series Beijing by Li Quiqui »

Nike introduced the fourth in a series of limited-edition styles of the new Nike Air Max LeBron VII. Additionally, LeBron James received a one-of-a-kind customized version of his latest signature shoe as a gift from local Beijing artist. At a presentation that took place during Nike’s grassroots activities in Beijing, Le Quiqui gave James a uniquely designed pair of Air Max LeBron VII shoes. Le Quiqui was inspired by the idea of Old Beijing, which is the translation for LeBron’s nickname in China, “Lao Beijing”. The designer chose gold as the key color, which represents the sun’s power and the imperial heritage of the city. The Si He Courtyard on the shoe exemplifies Beijing’s unique architectural style in the traditional days of the city. The shape is exaggerated to spell out the letters LBJ. Traditional Beijingese place proverbs on the gate pillars of their homes. The proverb in the design means “keep going, don’t stop”, which ties back to LeBron’s unstoppable and “bring everything” attitude on the court. The lion on the shoe represents the two stone lions that are frequently present in traditional Chinese architecture at the home gates to show prestige and status. The lion is also one of LeBron’s signature symbols. “The eye at the back of the shoe is my good wish to LeBron… I wish for him to always have full visibility both on court and off court,” says Quiqui Li Quiqui is 28-years-old and draws his inspiration from the Beijing’s art and street culture. His work includes Animation, Graphic Design, Graffiti and Skateboard Design.