Nike LeBron VII “More Than a Game” Chicago Official Pics »

Aug 12, 2009 at 8:49 am | lebron-viishoes

Yesterday, Nike introduced the first in a series of limited-edition styles of the new Nike Air Max LeBron VII. Nike and basketball superstar LeBron James kicked off the More Than A Game world tour in partnership with Lionsgate in Chicago. In each of the ten cities the tour will visit, Nike will make 123 pairs of the Air Max LeBron VII available at retail. The limited-edition shoe aesthetic is white with green trim, inspired by the school colors of Saint Vincent-Saint Mary High School (SVSM) in Akron, Ohio, where James played basketball. The Chicago City Pack edition is available at the Chicago House of Hoops and the Chicago Niketown while supplies last with a suggested retail price of $200 USD. Each limited-edition style includes an image from the Lionsgate film, More Than A Game, which traces James’ journey through adolescence both on and off the court with his teammates from SVSM. These images are inspired by one of James’ six pillars or personal credos – Passion, Fearless, Tradition, Community, Family and Loyalty. The Chicago style represents “Loyalty” and has an image of James with his arms around two teammates from SVSM.

375664-178 White/White-Metallic Gold-Gorge Green (Chicago)
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