LeBron signs sponsorship deal with State Farm Insurance »

Feb 15, 2008 at 1:54 am | lebron-jameslifestyle

Insurance giant State Farm said Wednesday that it has signed an endorsement deal with James, a State Farm customer since 2004. “LeBron’s brand resonates with young people,” Pam El, State Farm’s vice president of marketing, said in a news release. “Our relationship will be focused on helping connect our State Farm brands and products — particularly our auto and renters insurance — to a young audience.” This isn’t the first non-sport contract for the man Forbes magazine in December anointed the richest superstar under 25. James has done commercials for Cub Cadet lawn tractors and Microsoft’s Vista operating system. In a news release, James said the State Farm deal was attractive because “We both have a common goal — to help kids and strengthen the communities that they live in.” State Farm will be the first sponsor of the LeBron James Family Foundation project to build playgrounds across the country. Below you can see their first as Pam El, VP of Marketing at State Farm, LeBron James of the Cleveland Cavaliers, his mother Gloria James and Jakki Nance, Executive Director of the LeBron James Family Foundation attend a playground dedication by State Farm Insurance and the LeBron James Family Foundation at the St. Bernard Recreation Center February 14, 2008 in New Orleans, Louisiana.

LeBron signs sponsorship deal with State Farm InsuranceLeBron signs sponsorship deal with State Farm InsuranceLeBron signs sponsorship deal with State Farm InsuranceLeBron signs sponsorship deal with State Farm InsuranceLeBron signs sponsorship deal with State Farm InsuranceLeBron signs sponsorship deal with State Farm InsuranceLeBron signs sponsorship deal with State Farm Insurance
  • Deathshand

    Thats all well and good , but dont kid yourselves into thinking that they are looking to “strengthen the kids” We know what drives this type of collab. Coat tails of a young superstar.

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  • beatty

    i wish mr james would sponsor my son hes his favorite basketball player my son is 6’6″ 15 years old wears a size 17 in sneakers its very difficult to purchase for him cause in stores they dont have that size and then in magazines they r to exspensive for a single mom like me he would love a pair of his sneakers for christmas but cant afford them

    sincerly
    beatrice rodriguez

  • beatty

    :lol:

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