04-10-2012
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Nike Basketball & King James Tell the LeBron X Diamond Story »
Inspired by the creation and beauty of a diamond, the metaphoric comparisons run parallel to LeBron James’ career. Diamonds form between the earth’s crust and super-heated core, where intensity changes the structure of carbon over time. Under extreme pressure and temperature carbon then becomes diamonds. Heat, time and pressure are three things James has faced […]
21-09-2012
Nike LeBron X Plus – Crown Jewel – Special Retail Packaging »
The Nike LeBron X “Crown Jewel” is officially set to release tomorrow, 9/22, at select Nike Basketball retailers. Nike is looking to roll out the LeBron James’ tenth signature shoe with a very limited drop in the U.S. and it’s possible that fans in Europe will be able to order some pairs online too. Being […]
30-08-2012
Video Review: Nike LeBron X USA Basketaball Gold Medal »
The first batch of LeBron X’s has already been launched through Asia channels and it’s about time to focus on the shoe itself, instead of counting endless new colorways, which fans may or may not get in the end. Nightwing2303 has posted a video review along with his first impressions giving us an insight at […]
26-08-2012
The Showcase: Lunar Hyperdunk+ That Looks Like a Hornets Shoe »
It’s no coincidence that LeBron James was chosen to advertise the Nike Lunar Hyperdunk+ – the first Nike shoe to feature the new Nike+ Basketball system. It’s also no coincidence that his new signature shoe – the Nike LeBron X – is the first signature shoe that comes with the same Nike+ option. LeBron is […]
17-07-2012
LeBron Invites to Nike+ Basketball Dunk Showcase. Wants to be Your Judge. »
This summer, Nike Basketball is introducing the new Nike+ Basketball system along with the new Nike Lunar Hyperdunk 2012. To celebrate Nike’s innovative technology they’ve started a worldwide dunk contest. To enter, you have to use your phone to record and complete the digital challenges. For more information visit gameonworld.nike.com. The first elimination took place […]
29-06-2012
Video: Explode with Nike Lunar Hyperdunk+ Sport Pack »
The Nike Lunar Hyperdunk+ is one of the most popular basketball shoes on the planet. Now, it is also the most technologically advanced. Today, Nike Hyperdunk+ was released and it offers big advancements in how you will be able to measure your game through Nike+. The 2012 Hyperdunk+ is the first basketball specific shoe to […]
23-06-2012
Nike+ Basketball Lunar Hyperdunk 2012+ Launch Date »
Here’s all you need to know about the upcoming Nike+ Lunar Hyperdunk 2012+. Nike+ Basketball is a new experience connecting digitally enabled footwear with an interactive mobile application that together delivers revolutionary sport experience. At launch, the Nike+ Basketball app will be compatible with iPhone 4S, iPhone 4, iPhone 3GS, and iPod Touch (3rd and […]
22-06-2012
Nike Celebrates LeBron’s First NBA Championship With new TV Spot »
To honor one of LeBron James’ finest career achievements, Nike launched a new campaign that celebrates the determination and perseverance needed to win a championship. The TV spot, which debuted immediately following Miami’s victory, acknowledges what LeBron has known his whole life – that destiny is earned, not given.
