LBJ Sports LeBron X Elite+ in Beats By Dre Powerbeats Commercial »

Jun 10, 2013 at 2:04 pm | lebron-jameslifestyle

LeBron James stars in a new Beats By Dre Powerbeats commercial, which premiered during Game 1 of the NBA Finals. After years of breaking earbuds during his workouts, King James teamed up with Dr. Dre in creating Powerbeats earphones: the only earphones designed to deliver premium sound on the court, in the gym, or on […]

NIKE LEBRON X “What the MVP” – Pics & Video Review »

May 31, 2013 at 2:08 pm | lebron-xshoes

Today marks the launch of the Nike LeBron X “What the MVP” edition. Too bad regular people won’t be able to get these, though. The only way to get a pair was through Nike’s Twitter RSVP, but I’ve just heard that someone, who won a pair came to late to pick it up and it […]

Here’s Why LeBron May Be the Most Gifted Basketball Player Ever »

May 28, 2013 at 8:25 pm | around-the-nbalebron-james

Whether you’re a fan of ESPN’s Sport Science or not this new feature on LeBron James is pretty cool. Sometimes it feels like they’re just throwing out random numbers and trying to justify the topic at hand, however, for a geek like me it’s always fun. In this new video John Brenkus and the Sport […]

Leo Chang Breaks Down the Nike Basketball Elite 2.0 Collection »

Apr 19, 2013 at 12:56 pm | lebron-xshoes

The Nike Basketball Elite Collection 2.0 officially makes its debut this Saturday, 4/20, with the Nike Plus enabled Gold Pack trio for LeBron James, Kevin Durant, and Kobe Bryant. One week later is the official launch for the Superhero pack, which comes without Nike+ capabilities, but enhanced with other powers in the form of the […]

King James Picks Nike+ Dunk Showcase Winner. Lipek vs. Jus Fly! »

Feb 21, 2013 at 6:13 pm | lebron-jameslifestyle

Last summer, Nike kicked off the Nike+ Basketball Dunk Showcase. The finals are finally here. Over the course of last summer, sixteen finalists advanced, but only one can be crowned the champ by King James. It came down to two dunkers… Rafał “Lipek” Lipiński and Justin “Jus Fly” Darlington. LeBron and Nike equipped them with […]

Nike LeBron 9 Low “War Vet” Camo PE – Pics & Video »

Dec 7, 2012 at 4:27 pm | lebron-ixshoes

There were quite a few Nike LeBron 9 Low colorways released to the public, but these did not make the cut. Unfortunately for us all. Here’s the first detailed look at the Camouflage colorway of the LeBron 9 low-top designed by DJ Clark Kent. It’s not the first Camo shoe from the LeBron James collection, […]

The Next Big Thing is Here: LeBron in Championship Gold X’s in Samsung Galaxy Note II Ad »

Oct 30, 2012 at 9:10 pm | lebron-xshoes

LeBron James is already showing off his new Championship shoes on the court as the second quarter between the Heat and Celtics is winding down. However, during a commercial break, we got to see him in the new Samsung Galaxy Note II advertisement wearing his special “Ring Ceremony” shoes. The whole ad features LeBron’s daily […]

Video: Nike LeBron X+ Shoe Science »

Oct 26, 2012 at 9:53 am | lebron-xshoes

One of the most notable features of the Nike LeBron X is the all new Zoom Air unit. Ten years of hard work and innovation have led to this moment. The LeBron X+ incorporates a full-length visible Nike Zoom unit designed specifically for LeBron James and delivers a perfect combination of impact protection and responsiveness […]