22-06-2012
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Nike Celebrates LeBron’s First NBA Championship With new TV Spot »
Jun 22, 2012 at 12:32 am | lebron-james • lifestyle
To honor one of LeBron James’ finest career achievements, Nike launched a new campaign that celebrates the determination and perseverance needed to win a championship. The TV spot, which debuted immediately following Miami’s victory, acknowledges what LeBron has known his whole life – that destiny is earned, not given.
