LeBron James to Wear LeBron 12 iD Designed for “Ohio Heroes” »

Dec 18, 2014 at 6:45 am | lebron-xiishoes

Nike has created a new campaign that highlights the LeBron 12 basketball shoe by featuring a dozen northeast Ohioans identified by LeBron James and Nike as local “heroes.” Called the #iDYOURHERO initiative, Nike filmed videos and designed shoes for each of the 12 honorees that will be released over the next 12 days through a […]