LBJ Talks Becoming a Nike Lifer from His Sneaker Closet »

Dec 9, 2015 at 7:54 am | lebron-jameslifestyle

LeBron James took it to Uninterrupted to share his point of view on becoming a Nike Lifer, as he calls it. It’s nice to see his point of view and him just talking sneakers. He’s a sneakerhead… just like we are. “For a kid growing up, seeing kids walk around with Jordans and Barkleys and […]

LeBron James Signs First Lifetime Deal With Nike! »

Dec 7, 2015 at 6:13 pm | lebron-jameslifestyle

Nike has signed Cleveland Cavaliers forward LeBron James to a lifetime deal in what seems to be the largest single-athlete guarantee in company history. “We can confirm that we have agreed to a lifetime relationship with LeBron that provides significant value to our business, brand and shareholders,” Nike said in a statement. “We have already […]