29-10-2013
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A Decade of Moments // NIKEiD LeBron XI “Gold Medalist” »
Along with NIKEiD we continue the Nike LeBron XI countdown. For today’s “Decade of Moments” we’re going back to 2008 when LeBron James showcased his skills for team and country before bringing gold back from the Beijing Olympic Games. Celebrating LeBron’s big success on the international stage, NIKEiD introduces a new LeBron 11 design featuring […]
29-10-2013
First Look at Nike LeBron XI Black / White / Red “Graffiti” »
The graffiti theme has been around for a while within the LeBron James’ signature collection. The most memorable model, that started it all, was the popular NYC edition of the Nike Zoom LeBron IV. It was the first foamposite based shoe for King James. It has also appeared on the Player Exclusive colorway of the […]
29-10-2013
Another Look at Nike LeBron XI (11) Black Red Heat Away »
We’re just a couple of days away from the official release of the Black and Red edition of the Nike LeBron XI. It’s no coincidence that the launch has been scheduled around the same time as the beginning of the 2013-14 NBA Season. The Miami Heat play their first home game today against the Chicago […]
28-10-2013
Take a Look Inside LeBron 11 with @SneakerBoxClyde »
The LEBRON 11 is Nike’s most innovative piece of footwear equipment that they’ve created at this point. Usually we have to wait for someone to beat up his pair before seeing the internal parts of the shoe. But fortunately for us Sneaker Box Clyde from insidethesneakerbox.com was able to get his hands on a sample […]
28-10-2013
A Decade of Moments // NIKEiD LeBron XI “Game Five” »
We’re already in 2007 with NIKEiD’s “A Decade of Moments”. Six years ago, LeBron’s much heralded talent became playoff legend with a magnificent Game 5 performance in Detroit. James notched a playoff franchise record 48 points with 9 rebounds and 7 assists, and scored 29 of Cleveland’s last 30 points including the game-winning lay-up with […]
28-10-2013
Nike Basketball & LeBron James 11|11 Experience Event Photos »
Before the Miami Heat open the new NBA season, LeBron James helped Nike Basketball kick off the 11|11 Experience event in Miami Beach Sunday. Running until game night, the brand experience includes an opportunity to purchase the new LeBron 11, NIKEiD design sessions, a t-shirt design workshop, footwear trialing, training sessions, product customization and social […]
28-10-2013
Nike Launches the LeBron James “Training Day” Campaign & Commercial »
Nike Basketball launches a new campaign, entitled “Training Day” which pays tribute to LeBron James and the contagious passion he has for the sport as he continues to pursue greatness. The campaign depicts the daily training regime that helps make James a champion. It also highlights how James’ passion and joy can inspire spectators to […]
28-10-2013
James’ 1-of-1 Multicolor LeBron XI PE at Nike’s 11|11 Experience »
In Miami for his own Nike 11|11 Experience event, LeBron James gives us a closer look at the Nike LeBron XI PE he wore that night. This pair features an assortment of colors, including a teal mesh base, red Hyperposite, purple tongue, black trim and metallic gold Swoosh branding. LeBron stated that this is a […]
