30-10-2013
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NIKEiD LeBron XI Graffiti Option Unveiled Due to System Glitch »
Earlier this month Nike ID unveiled three different options for the Nike LeBron XI – Solid Color, Chroma, and Forging Iron – with the last one not available just yet. Seems like there’s one more option coming soon and if you like the Graffiti LeBron XI’s you don’t have to worry on missing out anymore. […]
29-10-2013
A Decade of Moments // NIKEiD LeBron XI “Gold Medalist” »
Along with NIKEiD we continue the Nike LeBron XI countdown. For today’s “Decade of Moments” we’re going back to 2008 when LeBron James showcased his skills for team and country before bringing gold back from the Beijing Olympic Games. Celebrating LeBron’s big success on the international stage, NIKEiD introduces a new LeBron 11 design featuring […]
28-10-2013
A Decade of Moments // NIKEiD LeBron XI “Game Five” »
We’re already in 2007 with NIKEiD’s “A Decade of Moments”. Six years ago, LeBron’s much heralded talent became playoff legend with a magnificent Game 5 performance in Detroit. James notched a playoff franchise record 48 points with 9 rebounds and 7 assists, and scored 29 of Cleveland’s last 30 points including the game-winning lay-up with […]
28-10-2013
A Decade of Moments // NIKEiD LeBron XI “All-Star Game MVP” »
Today’s NIKEiD LeBron XI design takes us back to 2006, when James overcame the league’s best and became the youngest player to win NBA All-Star MVP with a 29-point, 6-rebound performance. LBJ wore a White and Red version of the Zoom LeBron III with LeBron James graphics, but for this commemorative colorway Nike used the […]
27-10-2013
A Decade of Moments // NIKEiD LeBron XI “The 56-Point Game” »
Nike continues “A Decade of Moments” with another commemorative NIKEiD design for King James. In 2005, LeBron set a personal scoring record and even higher expectations with a 56 point outburst in a memorable performance against the Toronto Raptors. James wore an all-black colorway of the Zoom LeBron II during the game, but NIKEiD mocked […]
26-10-2013
A Decade of Moments // NIKEiD LeBron XI “Rookie of the Year” »
Following the “Draft Day” LeBron 11, we now get a look at the next shoe in the “Decade of Moments” series from NIKEiD. In 2004, LeBron James leaped over the hype and landed the Rookie of the Year award. In order to celebrate this accomplishment Nike created a simple white and red version of the […]
25-10-2013
A Decade of Moments // NIKEiD LeBron XI “Draft Day” »
In 2003, a crisp white suit graced the Draft stage and announced the King’s arrival. It’s one of many memories from the last decade that Nike Basketball is going to celebrate using the Nike iD platform. We begin the journey on June 26, 2003 when the NBA changed forever with the Cleveland Cavaliers selecting LeBron […]
07-10-2013
NIKEiD LeBron XI Goes Live! King James Shares a Message. »
Starting today, consumers can customize the LEBRON 11 through NIKEiD with more options than ever before. NIKEiD enables fans and athletes to create their own player edition footwear and express their unique style on and off the court through bold colors, chroma color-shifting options, paint speckle, and glow-in-the-dark materials. NIKEiD took insights from LeBron James […]
