LeBron Introduces the Ambassador but Switches to X in 2nd Half »

Nov 30, 2012 at 4:00 am | lebron-jamesnba-basketball

LeBron James finished with 23 points, and the Heat rallied late to beat the Spurs 105-100 on Thursday night – digging deep despite San Antonio’s decision to have four top players resting at home in a move that bothered NBA commissioner David Stern. He also wore two different pairs of shoes. In the first half […]

King James wears 5 Colorways of Nike LeBron X in 6 Games »

Nov 10, 2012 at 3:57 am | lebron-jamesnba-basketball

LeBron James was one assist shy of triple-double in Miami Heat’s 95-89 win over Hawks on Friday night. That was Miami’s 6th game of the season and King James had already used 5 different colorways of the Nike LeBron X. He started things off with the Championship shoe in the season opener followed by Breds […]

LeBron Sports Championship Gold LBJ X in Miami Heat Opener »

Oct 31, 2012 at 4:45 pm | lebron-jamesnba-basketball

LeBron James got cramps, Ray Allen was snubbed and Dwyane Wade was steaming. None of that spoiled the Miami Heat’s mood on ring night. Wade scored 29 points, James finished with 26 points and 10 rebounds while missing much of the second half because of cramps in both legs, and the reigning NBA champion Heat […]

Preseason Watch: LBJ Sports Soldiers, Blackouts, and Pressures »

Oct 27, 2012 at 3:11 pm | lebron-jamesnba-basketball

LeBron James has started his preseason kicks selection with several colorways of the Nike Zoom Soldier VI including Cool Grey, Red Black PE, Black/White/Red and USA Basketball. Of course King James has also provided a preview of what’s to come in the 2012-13 NBA Season. Last night, he switched the Soldiers in favor of the […]

LeBron Wears New Nike Ambassador 5 During Media Day »

Oct 6, 2012 at 7:30 pm | lebron-jamesnba-basketball

LeBron James and the Miami Heat will prepare for their NBA title defense with two preseason games in China against the Los Angeles Clippers. They are scheduled to play next week in Beijing and Shanghai. That’s probably why LeBron used the new Nike Ambassador V for his media day photoshoot. He had already debuted the […]

Gallery: LeBron James’ Triple Double Carries Heat to NBA Title »

Jun 22, 2012 at 10:16 am | lebron-jamesnba-basketball

The Miami Heat defeated the Oklahoma City Thunder 121-106 Thursday in Game 5 of the NBA Finals to capture the 2011-12 championship. LeBron James had a triple double with 26 points, 13 assists and 11 rebounds in a Finals-MVP winning performance. LeBron’s triple-double is the first in a Finals closeout game since Tim Duncan in […]

LeBron James, Miami Heat are Your 2012 NBA Champions!!! »

Jun 21, 2012 at 11:54 pm | around-the-nbalebron-james

LeBron James and the Miami Heat dominate Thunder to win NBA championship!!! Congratulations King James! I am proud to be #teamlebron. Finally, We are all WITNESSES!

LeBron Leaves Game 4 on Fumes, Leads Miami to Third Finals Win. »

Jun 20, 2012 at 3:24 am | lebron-jamesnba-basketball

The Miami Heat rallied from a 17-point first-half deficit to defeat the Oklahoma City Thunder 104-98 Tuesday in Game 4 of the NBA Finals. LeBron James missed a triple-double as he led Miami with 26 points, 12 assists and nine rebounds. James was carried off the floor with a reported left thigh cramp late in […]