13-08-2009
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Throwback Thursday: Air Max LeBron VII Media Summit Heritage Rooms Pics & Video »
On Friday, August 7 2009 in Akron, Ohio, Nike hosted international media at a summit to announce the latest shoe in LeBron James’ signature footwear line – the Nike Air Max LeBron VII. As part of this launch, Nike created a heritage-oriented installation that showcased all the previous signature shoes and associated campaigns, as well […]
11-08-2009
Jason Petrie Goes Into Details and Breaks Down the Seven »
Check out this special feature from guys at kixandthecity.com. It’s a complete breakdown of the Air Max LeBron VII by Jason Petrie, Senior Designer at Nike. JP dissects the Air Max LeBron VII from a very intricate detailed technological point of view, and, an aesthetic point of view. There’s a reasoning behind every little part […]
08-08-2009
Nike Air Max LeBron VII Designed by Jason Petrie aka Alphaproject »
See what’s the Nike Air Max LeBron VII is all about. The biggest news is without a doubt utilizing the Air Max technology instead of the Zoom Air. According to Jason Petrie, who designed LeBron James’ seventh signature shoe the cushioning of the AML7 is a special basketball specific Max Air 360 unit with 80 […]
08-08-2009
Nike Air Max LeBron VII New Colorways – SVSM, Navy, and More »
If you watched the Jason Petrie Video closely enough you probably noticed a bunch of new colorways of the Nike Air Max LeBron VII. That includes an SVSM, USA, White/Navy and Pure White styles. Also, there are couple interesting prototypes straight from Alphaproject’s samples table. See them all after the break in this AML7 round […]
07-08-2009
Jason Petrie – Nike Air Max LeBron VII Designer Interview »
Jason Petrie grew up in Charlotte, NC, always sketching and doodling as a kid. He started drawing shoes in 7th grade science class, after seeing his first pair of Nike Air Trainer 3’s. From that moment he knew he wanted to design shoes for Nike and he has been dreaming up shoes in one form […]
07-08-2009
AML7 – Nike Air Max LeBron VII – Detailed Photos »
The latest shoe in LeBron James’ signature collection, the Nike Air Max LeBron VII combines superior performance and luxurious style. It introduces Nike’s first basketball-specific Max Air 360 unit, with 80 percent more air than the previous full-length unit, providing maximum impact protection, stability and cushioned comfort. Nike designers have delivered a strong, durable shoe […]
07-08-2009
Twenty Three Times Seven – Breakdown of the Air Max LeBron 7 »
NIKE, Inc. today introduced the Nike Air Max LeBron VII, the latest and most innovative shoe in LeBron James’ signature line, at a global media summit in Akron, Ohio featuring James and performance footwear designer Jason Petrie. The Nike Air Max LeBron VII is designed to deliver maximum comfort and stability. It features an innovative, […]
07-08-2009
Live from LBJ 7 Media Summit – Air Max LeBron VII New Colorways »
Here are other colorways of the Nike Air Max LeBron VII. Suddenly October seems very far away! You can see both Flywire ans Woven implementations. We profiled the Woven Aqua Air Max LeBron VII couple weeks back.
