21-02-2012
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LeBron James to Wear Nike Hypedunk 2012 in London Olympics »
Earlier today Nike has announced that “LeBron James wil be rocking the new Nike Hyperdunk this summer”. It will be the first time for King James to wear a non-signature shoe during his professional career as a basketball player. The Hyperdunk 2012 is a part of the Nike Lunarlon Collection. An innovative combination of advanced […]
18-11-2009
Nike Air Max LeBron VII – MTAG – London Exclusive Showcase »
10 cities. 123 pairs for each city. 1230 pairs total. The More Than a Game VII’s were a nice way to get fans into the design in general. Combining the premiere of the LeBron James documentary with the release of the Nike Air Max LeBron VII was definitely the right idea. Sadly, most of the […]
04-09-2009
Nike Air Max LeBron VII Artist Series London by Billie Jean »
During today’s MTAG stop in London, Billie Jean gave James an uniquely-designed pair of Air Max LeBron VII shoes. Billie Jean was born in Paddington, West London, now living and working in Leytonstone, East London. Billie Jean had his first-ever illustration published in The Sunday Times newspaper, while still at school. He then went on […]
04-09-2009
London Limited Edition Air Max LeBron VII “Tradition” Official Pics »
Nike introduced the eighth in a series of limited edition styles of the new Nike Air Max LeBron VII. Nike and LBJ continued the More Than A Game world tour in partnership with Lionsgate in London today. The London exclusive style is available at the London Niketown and the opening day of the new London […]
02-09-2009
Nike Announces Schedule for More Than a Game Event in London »
Last month Nike announced that the NBA’s Most Valuable Player LeBron James was embarking on a World Tour that would incorporate his first visit to London. On September 4, James will arrive in the nation’s capital and undertake two intense days of activity throughout the city focusing on empowering youth, promoting grassroots basketball activity, and […]
