LeBron Signs With Cleveland Browns – New Commercial From Statefarm »

Jan 17, 2009 at 3:13 am | lebron-jameslifestyle

I guess we don’t need to wait until January 18th for LeBron James Big Announcement “Brace Yourself”. On January 13th pictures surfaced on the net featuring Lebron James in a Cleveland Browns jersey. Rumors starting swirling that his big announcement was going to be that he was gonna be joining the Cleveland Browns of the […]

King James to Appear on GQ Cover in February »

Jan 14, 2009 at 2:00 am | lebron-jameslifestyle

LeBron James has raised his fashion game. “You look good, you play good,” James said Monday after practice. “I was brought up that way.” James, who takes great pride in his wardrobe and tries to stay ahead of the style curve, will appear on the February cover of GQ Magazine — another first for the […]

LeBron James Going Pro Football? Brace Yourself on 1.18.09! »

Jan 13, 2009 at 6:17 am | lebron-jameslifestyle

There is no end to the speculations about the mysterious date 1/18/2009. Can LeBron James go professional football? Could you imagine having a 6’9″, 270 lb tight end with 4.4 40-yard dash time? Obviously, Dan Gilbert, Danny Ferry and anyone else with money/a career invested into the Cleveland Cavaliers would not approve of such a […]

LeBron James – Brace Yourself – 1.18.09 »

Jan 12, 2009 at 12:31 pm | lebron-jameslifestyle

The viral marketing for an upcoming campaign involving LeBron James has begun. In this short video, LeBron James speaks of following his first passion which leaves the door wide-open as the rumors begin to swirl. Among the front-running speculation is that either James will debut a rap single or feature some how in his other […]

Cavaliers Unveil New Uniforms, LeBron James New Shoes »

Jan 8, 2009 at 1:56 am | lebron-jamesnba-basketball

During Wednesday night’s home game against the Charlotte Bobcats, Cavaliers players had a different look. That was thanks to a new retro jersey the team wore honoring the franchise’s fan social network CavFanatic.com. Also to help celebrate the site, fans received a Daniel Gibson bobblehead doll featuring the Cavaliers guard in the retro jersey. James […]

New Brons on Court – LeBron Rocks Witness Gold and Triple Black VI »

Jan 5, 2009 at 2:02 pm | lebron-jamesnba-basketball

On his birthday, LeBron James went head-to-head with one of his good friends – Dwyane Wade. Both of them were part of the “Redeem Team” this past summer, and King James reminded us of that by wearing his Nike Zoom LeBron VI “United We Rise” edition. James played in a similar colorway during the 2008 […]

Nike and LeBron James Debut The Six Chalk Edition for Christmas »

Dec 26, 2008 at 4:23 am | lebron-jamesnba-basketball

As LeBron James performed his pregame routine of tossing hand chalk into the air, the sellout crowd threw packets of white confetti aloft with him, creating a blizzard-like effect inside Quicken Loans Arena. The theatrical stunt was to promote James’ new Nike “Chalk” shoe, one of several variations he has worn this season. “That was […]

Happy Holidays from the Cavaliers, LeBron and Nike »

Dec 24, 2008 at 5:28 am | around-the-nbalebron-james

WITNESS TeeOn Christmas night the Cavaliers will host the Washington Wizards in a nationally broadcast game on TNT at 8:00 p.m. It will be a festive holiday evening that will include a JUST DO IT moment when every fan in attendance is invited to join LeBron in his chalk throwing ritual following player introductions and […]