25-08-2009
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King James Wearing the Nike Zoom LBJ Ambassador II in Beijing »
In case you were wondering what LBJ was wearing yesterday in Beijing at the unveiling of yet another city inspired Air Max LeBron VII… here’s your answer. It was the second installment of the Asia Exclusive Zoom LBJ Ambassador. It’s a Nike Asia/Pacific low budget project targeting all those ballers, who can’t afford to pay […]
25-08-2009
Recap from Nike X LeBron “More Than a Game” Event in Beijing »
NBA MVP, LeBron James, and Chinese hoop fans gathered at Beijing Chaoyang Stadium on August 24, 2009, to celebrate the transformative power of basketball as part of James’ World Tour. Beijing, the host of last year’s Olympic Games, is the first stop for the China leg of the world tour which covers three cities including […]
24-08-2009
Recap From LeBron James’ King For Kids Bike-a-thon in Akron »
The U.S. Olympic teammates and close friends rode through the city’s streets Saturday as James hosted his annual “King for Kids” charity bike-a-thon. James and Paul pushed the pace in the lead group of bicyclists, pedaling past James’ former high school, St. Vincent-St. Mary, and the city’s zoo on the 8-mile route. James, of course, […]
18-08-2009
More Than a Game Tour: Washington – LeBron James Event Recap »
Freshness was at the DC leg of the More Than A Game: The Tour where the basketball star promoted his upcoming film, “More Than A Game” and connected with the local community through youth empowering activities and community service. The star attended basketball clinics, local all star games and played HORSE with young aspiring basketballers, […]
13-08-2009
Will LeBron Resign With Nike? He’s a 2010 Free Agent (Shoe Deal) »
KURT HELIN of nbcsandiego.com published a very interesting article regarding LeBron’s 2010 free agency. However, we are not talking a possible trade to the New York Knicks, but his shoes contract with Nike, which was signed for 7 years back in 2003. Time is ticking, but can you really imagine LeBron James with any other […]
11-08-2009
More Than a Game Tour: Chicago – LBJ Documentary Screening »
The film “More Than a Game” is set to release in the fall (October), and follows the early basketball careers of LeBron James and his childhood teammates. To commemorate the LeBron James documentary Nike has prepared a special MTAG World Tour with special edition Air Max LeBron 7 sneakers and screenings of the film. Chicago […]
04-08-2009
Nike & LeBron James – Nike Air Max LeBron VII Webcast (Aug 7th) »
Nike and NBA MVP LeBron James will host a press event in Akron, Ohio, from the Ed Davis Community Center where LeBron played as a youth, to discuss their latest, innovative design collaboration – the Nike Air Max LeBron VII. This will be the official unveil of the Nike Air Max LeBron VII, Nike’s first […]
04-08-2009
Nike Air Max LeBron VII Commercial – Behind the Scenes »
Check out some footage of the.LIFE Files behind the scenes at LeBron James’ photoshoot for his new Nike Sneaker The Air Max LeBron VII. LIVE from his dressing room Javid talks to LeBron about following in Michael Jordan’s footsteps at Nike, having Jay-Z as a big brother, meeting with everybody from Bill Gates to Warren […]
