2010 NBA All-Star: King James with the Black/White/Gold AMLVII »

Feb 13, 2010 at 6:12 am | lebron-jamesnba-basketball

The main event of the 2010 NBA All-Star Weekend is still almost two days away. On Friday, Cavaliers All-Star forward LeBron James sat down with Steve Smith from NBA TV to discuss the second half of the season and his All-Star kicks to be unveiled on Sunday night. He also played some basketball with his […]

McLovin Tries to Get to the 2010 NBA All Star Game with the Cavs »

Feb 12, 2010 at 11:08 pm | stuff

Christopher “McLovin” Mintz-Plasse tries to find his way to the 2010 All-Star Game in Dallas with help from LeBron James. Earlier this season he made an appearance at the Cleveland Cavaliers vs Los Angeles Lakers game.

Cavs Take Franchise Best 13 Straight to Enter the All-Star Break »

Feb 12, 2010 at 6:47 am | lebron-jamesnba-basketball

The Cleveland Cavaliers won their 13th straight game, the longest winning streak in the NBA this season. The Cavs reshaped their team for games like Thursday’s 115-106 win over the visiting Orlando Magic. They needed to get smaller, quicker, and more capable of defending from the perimeter. They needed a quality big man who could […]

MVPs: Zydrunas Ilgauskas Joins the Puppet Gang – “Handshake” »

Feb 8, 2010 at 5:45 pm | lebron-jameslifestyle

The MVPuppets are everywhere these days. Check out Puppet LeBron and Puppet Kobe visiting the Rice vs Christ the King basketball game this past weekend. Each High School is sponsored by Kobe Bryant and LeBron James, respectively, so there was some trash talk. Also, there’s a new episode in the MVPuppets series titled “Handshake”. Apparently, […]

Full Version: LeBron & Dwight’s New McDonalds Commercial »

Feb 8, 2010 at 3:58 am | lebron-jameslifestyle

LeBron James and Dwight Howard filmed a new McDonald’s ad playing off the classic 1993 shooting showdown between Larry Bird and Michael Jordan. McDonald’s released a preview of the commercial last week, and the entire ad aired just before the Super Bowl kicked off tonight. Interestingly, the new version is a dunk contest instead of […]

LeBron and Co. Still #1 in the NBA. Cavaliers Win Nine in a Row. »

Feb 3, 2010 at 1:11 pm | lebron-jamesnba-basketball

The Cavaliers are now 28-1 this year when they top the century mark. Over the last two years, the Wine and Gold are 66-3 when they score more than 100 points. Also, Cleveland is 20-3 at home this season after going 39-2 last year, which adds up to an impressive 59-5 since the start of […]

Sneak Peek: LeBron & Dwight’s New McDonalds Commercial »

Feb 3, 2010 at 6:34 am | lebron-jameslifestyle

Check out the exclusive sneak peek from the much-talked-about new McDonald’s commercial featuring LeBron James and Dwight Howard. For those who remember the 1993 version, this might look familiar. Tune in to CBS before the kickoff of Super Bowl XLIV to see the rest. LeBron and Dwight, both former McDonald’s High School All-Americans, star in […]

He’s Lovin’ It: LeBron to endorse McDonald’s. The Showdown 2.0. »

Jan 29, 2010 at 8:48 am | lebron-jameslifestyle

LeBron James has agreed to a multiyear partnership with McDonald’s Corp., adding the global fast-food giant to a list of heavyweight corporate sponsors that already included Nike, Coca-Cola and State Farm. James filmed his commercial for McDonald’s earlier this month in Indianapolis. The new spot will debut during the Super Bowl on Feb. 7. The […]