Unofficial Sources: LeBron James and Nike are Back in Business »

Mar 22, 2010 at 1:02 pm | lebron-jameslifestyle

LeBron James has one major free agent decision nearly settled. James hinted on Sunday that he was close to agreeing to a long-term extension with Nike to continue to be one of their top pitchmen. James’ original seven-year contract that paid him in excess of $100 million with bonuses is set to expire in a […]

King James Does It Again. LeBron Records His 4th Triple-Double. »

Mar 17, 2010 at 5:34 am | lebron-jamesnba-basketball

The Cavaliers have now topped 23 straight sub .500 squads, but it took the them just over 43 minutes to throw the switch in Detroit. LeBron James was shaky early and spectacular late. James had 29 points, 12 rebounds and 12 assists for his fourth triple-double of the season (28th career), lifting the Cleveland Cavaliers […]

“What we do in life echoes in eternity” – LeBron’s new Tattoo »

Mar 15, 2010 at 9:03 am | lebron-jameslifestyle

Continuing his tradition of getting new tattoos before the NBA Playoffs, LeBron James returned from his one week rest / minor ankle injury on March 12th, 2010 with a new tattoo placed on his left and right bicep. Right arm reads “What we do in life” and the left follows… “echoes in eternity“. It’s a […]

Six Times in a Row… LeBron James named NBA Player of the Month »

Mar 2, 2010 at 7:59 am | around-the-nbalebron-james

Cleveland Cavaliers forward LeBron James was named yesterday as the NBA’s Eastern Conference Player of the Month presented by Kia Motors for games played in the month of February. James has now won the award for the 15th time in his career and sixth consecutive month dating back to the 2008-09 season: for the fourth […]

Cavs Dismante Celtics. King James Debuts the Phantom Alternate. »

Feb 26, 2010 at 6:47 am | lebron-jamesnba-basketball

The Cleveland Cavaliers have finally shook off that post All-Star Game 0-3 slump. After beating the Hornets on Tuesday, they went to the TD Garden, where they lost nine straight games entering last night’s match up. LeBron James and company dominated the Celtics late in what seemed to be a close game for the most […]

Cavs’ Streak Snapped. LeBron Scores 43-15-13 Triple Double. »

Feb 19, 2010 at 12:03 pm | lebron-jamesnba-basketball

On a day dominated by trades and other off-the-court news, the Denver Nuggets and the Cleveland Cavaliers proved they didn’t forget what the best of the NBA is really all about. It’s about superstars, contending teams, fantastic games that go down to the final shot. Such was the case Thursday night in Cleveland, when All-Star […]

2010 NBA All-Star: D-Wade and LeBron lead EAST in Front of 108k »

Feb 15, 2010 at 5:13 am | lebron-jamesnba-basketball

More than 108,000 fans (the actual number was 108,713) jammed Cowboys Stadium to the top, the largest crowd ever to watch a basketball game. It was time for something special. “To be in front of 108,000 fans, that was actually what it was, that was not a false number. You could look up in the […]

2010 NBA All-Star: LeBron James Eastern Conference Practice »

Feb 14, 2010 at 7:56 am | lebron-jamesnba-basketball

Is it me or did LeBron James miss out on the Saturday festivities of the All-Star Weekend in Dallas? Usually, he’s right there on the sidelines watching by. I was kind of hoping he would have come out of nowhere and showed all those guys how to dunk, cause last night’s contest was… disappointing to […]