Video: Nike X LeBron James 8 “Rise”. What Should LeBron Do? »

Oct 25, 2010 at 4:41 pm | lebron-jameslifestyle

This isn’t about what LeBron James has done, or hasn’t done. This is about the difference between the expectations others may have of him versus the expectations he has of himself. What should he do? The answer is a question. This is how Nike is approaching the new King James era… with a unique stance […]

Interview with Jason Petrie at House of Hoops Miami on Future of Nike LeBron 8 »

Oct 18, 2010 at 12:55 am | lebron-viiishoes

Not good news. Jason Petrie – the lead designer on all LeBron’s sneakers since the VII – was interviewed during the Grand Opening of the House of Hoops Miami and things he said will not make sneakerheads happy. He explained a lot about the Nike LeBron 8 and that’s great, but he also touched on […]

LeBron James Debuts the South Beach 8’s. Grand Opening of Dadeland Mall House of Hoops Miami. »

Oct 18, 2010 at 12:02 am | lebron-jameslifestyle

This weekend marked the long awaited opening of the House of Hoops Miami and most importantly, the debut release of the new Nike LeBron 8. The “South Beach” LeBron 8 arrived in amazing fashion as Mr. LeBron James himself was in the building to introduce the Miami inspired colorway. Swapping out the usual New York […]

Heat Beat OKC. Lose First Game to Spurs. LeBron’s new Soldiers. »

Oct 11, 2010 at 3:23 am | lebron-jamesnba-basketball

With only two-thirds of their Big Three, the Miami Heat suffered its first loss in the preseason against the San Antonio Spurs. Call it an off night for LeBron James and Chris Bosh, as they played only the first quarter on Saturday. Earlier last week, the Heat took Down the Oklahoma City Thunder in a […]

LeBron’s Next Chapter Starts With Heat Win. Wade gets Hurt. »

Oct 6, 2010 at 3:37 am | lebron-jamesnba-basketball

LeBron’s next chapter starts with a 105-89 Heat win over the Pistons. The Big Three were together for merely three minutes. LeBron James and Chris Bosh more than picked up the slack after Dwyane Wade’s preseason debut came to a quick end. Longtime Heat guard limped off the court with a strained right hamstring and […]

Miami Heat Team Practice. LeBron James & Nike Zoom Soldier IV. »

Oct 1, 2010 at 9:14 am | lebron-jamesnba-basketball

LeBron James didn’t get a chance to showcase his new Soldiers – the fourth installment – during the 2010 NBA Playoffs (he opted for the VII P.S.) nor the 2010 FIBA World Championship, so he’s making the most of it now. The Miami Heat hold their training camp in Hurlburt Field and during the first […]

Beats by Dr. Dre – Power Beats – LeBron Headphones Commercial »

Sep 30, 2010 at 2:05 pm | stuff

Music has always been a driving force in LeBron‘s game, and now it can bring out the best in yours. Powerbeats by Dr. Dre is the first high-performance headphone to combine the latest technology with the sonic superiority and innovative style that is synonymous with the Beats by Dr. Dre brand. Super sleek and ultra […]

LeBron James & D. Wade & C. Bosh – NBA 2010-11 Media Day »

Sep 28, 2010 at 5:35 am | lebron-jamesnba-basketball

The Miami Heat have officially kicked off the 2010-2011 Training Camp by participating in Media Day at the University of Miami. The Heat will start their workout Tuesday at Hurlburt Field, a U.S. Air Force installation in Florida’s Panhandle. Yesterday, LeBron James, Chris Bosh and Dwyane Wade were interviewed by NBA and posed for some […]