02-10-2011
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Nike Sportswear “LeBron James” Holiday 2011 Collection »
For Holiday 2011, Nike Sportswear is releasing a special LeBron James collection that includes the Air Force 1 Premium Low QS and the Air Max Conquer QS. Both are crafted with premium black leather, with the Air Force 1 equipped with a high-traction outsole reminiscent of a duck boot. The Air Max Conquer is winterized […]
26-09-2011
LBJ Rocking “South Beach” 8 P.S. in Exhibition Game in Philly »
This Sunday, LeBron James was making his fourth appearance in a summer pro-am game amid the NBA lockout, having also participated in events in Cleveland, Los Angeles and Washington this offseason. This time he played alongside Carmelo Anthony and Chris Paul in Philadelphia. He is scheduled to join Heat teammate Dwyane Wade for Paul’s Oct. […]
21-09-2011
LeBron James Gives Back in Nike LeBron 8 V/2 Low “Miami Nights” »
In an effort to promote healthy and active living, LeBron James and the Sprite Spark Sports program recently renovated the outdoor basketball court at the Kendall Boys & Girls club in Miami. Surprising the young kids, LeBron arrived wearing the famed “Miami Nights” LeBron 8 V/2 Low. LeBron appeared on behalf of one of his […]
20-09-2011
Nike LeBron 9 Designer Video with Jason Petrie and LeBron James »
Nike defines basketball performance innovation with the introduction of LeBron James’ ninth signature shoe. The LEBRON 9 integrates Flywire technology and Hyperfuse construction – a Nike Basketball first – in the upper for superior support, along with a combination of Max Air 180 and a Nike Zoom unit for comfortable and responsive cushioning. “From the […]
20-09-2011
Nike LeBron 9 Design Sketches by Jason Petrie »
It’s always very interesting to see how signature lines evolve from one shoe to another. Especially when you have such a rich collection like LeBron James does. Jason Petrie, who is the lead designer on all things LeBron, has been with us for 3 years now and the Nike LeBron 9 is his third main […]
31-08-2011
LeBron Unveils new LeBron 8 “NYC” PE at Goodman vs Melo League »
Kevin Durant matched up on LeBron James. One-on-one. All night long. That was the show at the Goodman vs. Melo league showdown in Baltimore Tuesday night. Actually, that was just part of the show, which is why it was a special night. The result was 59 points for Durant. The result was LeBron – who […]
19-08-2011
The 2011 LeBron James Greater China Tour wrapped up with Opening of Nike Festival of Sport »
The 2011 LeBron James Greater China Tour ended its successful journey with a coaching clinic and the much-anticipated opening day of the first annual Nike Festival of Sport in Shanghai. The Game Changers basketball coaching clinic, held this morning at Shanghai Sports University, is an ongoing program aimed at teaching college students the importance coaching […]
18-08-2011
The 2011 LeBron James Basketball Visits Xian and Shanghai »
As a part of the 2011 LeBron James Basetball Tour, Nike and LeBron James spend two days coaching and playing with young athletes in the ancient Chinese capital of Xi’an. Day five of the tour touched down in Xi’an, Shaanxi province. Located in the central part of the country, Xi’an is one of the oldest […]
